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We love our loyal customers.

Without you, our small family-owned business couldn’t be here for your family.

For the past 18 years, our BABULIST 15% off email subscriber discount has been our way of saying thank you for your loyalty. Sadly, this is something we can no longer sustain.

To offset our rising business costs without cutting corners, we have to make a difficult decision. Unfortunately, this means the BABULIST discount will be coming to an end on July 31st.

But you have our promise — our quality and care will never change.

While it's a shame to see BABULIST go, this decision allows us to keep our prices steady and offer great value on our exciting new cotton range, which we can't wait to share with you.

Thank you for your understanding and continued support 🧡

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