[{"id":308269023386,"handle":"accessories","title":"Accessories","updated_at":"2025-11-21T15:03:10+13:00","body_html":"","published_at":"2024-05-15T08:08:32+12:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bib"},{"column":"type","relation":"equals","condition":"Booties"},{"column":"type","relation":"equals","condition":"Beanie"},{"column":"type","relation":"equals","condition":"Blanket"},{"column":"type","relation":"equals","condition":"Swaddle"},{"column":"type","relation":"equals","condition":"Mittens"}],"published_scope":"global"},{"id":308787216538,"handle":"all","title":"All","updated_at":"2025-11-21T15:14:02+13:00","body_html":"","published_at":"2024-05-24T11:38:13+12:00","sort_order":"best-selling","template_suffix":"all-products","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"global"},{"id":308270170266,"handle":"bestsellers","title":"Bestsellers","updated_at":"2025-11-21T13:37:37+13:00","body_html":"","published_at":"2024-05-15T08:09:10+12:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Bestsellers"}],"published_scope":"global","image":{"created_at":"2024-06-05T15:06:29+12:00","alt":null,"width":1401,"height":1401,"src":"\/\/babu.co.nz\/cdn\/shop\/collections\/lighter.webp?v=1717556789"}},{"id":348054192282,"handle":"black-friday-sale-2025","title":"Black Friday Sale 2025","updated_at":"2025-11-21T16:57:01+13:00","body_html":"","published_at":"2025-11-18T15:20:31+13:00","sort_order":"best-selling","template_suffix":"black-friday-2025","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"gift wrap"},{"column":"title","relation":"not_contains","condition":"gift card"},{"column":"title","relation":"not_contains","condition":"sunscreen"},{"column":"tag","relation":"not_equals","condition":"Outlet"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":308266500250,"handle":"blankets","title":"Blankets","updated_at":"2025-11-20T01:14:15+13:00","body_html":"","published_at":"2024-05-15T08:07:16+12:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Blankets"}],"published_scope":"global"},{"id":308265943194,"handle":"care-and-feed","title":"Care","updated_at":"2025-11-21T13:35:01+13:00","body_html":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cstrong\u003eA soft touch for bath time \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter a big day of exploring, bath time wants to be gentle and nurturing. Our organic cotton and muslin bathing range is soft, absorbent and kind to little faces and bodies. Kids thrive on getting messy, but there’s nothing like being clean, calm and wrapped in softness once the fun’s all done. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2024-05-15T08:07:04+12:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Care"}],"published_scope":"global"},{"id":311939694746,"handle":"all-excluding-outlet","updated_at":"2025-11-21T15:14:02+13:00","published_at":"2024-07-16T14:28:01+12:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Excluding OUTLET","body_html":""},{"id":343702077594,"handle":"muslin-collection","title":"Muslin Collection","updated_at":"2025-11-21T13:45:09+13:00","body_html":"","published_at":"2025-09-16T14:57:28+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"muslin"}],"published_scope":"global"},{"id":348429680794,"handle":"sleep","title":"Sleep","updated_at":"2025-11-21T15:14:31+13:00","body_html":"\u003cp\u003e\u003cstrong\u003eBedding that grows with kids \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA comfy sleep matters at every age. That’s why our organic cotton and merino bedding range covers the whole journey, from their moses basket to their big kid’s bed. And we understand how much kids wriggle — that’s why we design bedding that stays in place and keeps them comfortable.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-11-21T14:37:54+13:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Blanket"},{"column":"type","relation":"equals","condition":"Bassinet Sheet"},{"column":"type","relation":"equals","condition":"Cot Sheet"},{"column":"type","relation":"equals","condition":"Moses Basket Sheet"},{"column":"type","relation":"equals","condition":"Pj set"},{"column":"type","relation":"equals","condition":"Single Bed Sheets"},{"column":"type","relation":"equals","condition":"Sleeping Bag"},{"column":"type","relation":"equals","condition":"Sleeping Gowns"},{"column":"type","relation":"equals","condition":"Sleeping gowns"},{"column":"type","relation":"equals","condition":"Swaddle"}],"published_scope":"global"},{"id":308269482138,"handle":"babu-swaddles","title":"Swaddles \u0026 Blankets","updated_at":"2025-11-21T15:41:07+13:00","body_html":"\u003cp data-start=\"39\" data-end=\"342\"\u003eWrap your little one in natural comfort with Babu’s Blankets \u0026amp; Swaddles. Crafted from premium fibres, the range includes 100% merino wool cot blankets, beautifully soft merino swaddles, and warm merino fleece blankets — all designed to regulate temperature and keep baby cosy in every season.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"578\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor lighter layering, Babu’s organic cotton muslin swaddles offer breathable softness ideal for swaddling, covering, or cuddling. Whether you choose merino or muslin, each piece is made with care, quality, and gentle comfort at heart.\u003c\/p\u003e","published_at":"2024-05-15T08:08:48+12:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Blanket"},{"column":"type","relation":"equals","condition":"Swaddle"}],"published_scope":"global"}]
Your currently selected location is the New Zealand and your order will be billed in NZD. The delivery methods, conditions of sale and delivery points will be updated when you change the country.
