Black Friday Sale 2025

20% Off All Summer Muslin

Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $64.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $59.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $30.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $42.00
6-12 months
1 yr
2 yr
3 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $59.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
Muslin Charlotte Dress Short Sleeve $62.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
Muslin Charlotte Dress Long Sleeve $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $37.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $44.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
Muslin Frankie Overalls $54.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

Filter 0 Clear all
  • Merino Footed Onesie - Denim Stripe Merino Footed Onesie - Denim Stripe Quick view Add to cart
    Merino Footed Onesie - Denim Stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Singlet Bodysuit - Denim Merino Singlet Bodysuit - Denim Quick view Add to cart
    Merino Singlet Bodysuit - Denim $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Merino Beanie Merino Beanie Quick view Add to cart
    +8 colors
    Merino Beanie $27.50
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Snuggle Bunny Comforter Snuggle Bunny Comforter Quick view Add to cart
    Snuggle Bunny Comforter $15.95
  • Healing Balm (200ml) Quick view Add to cart
    Healing Balm (200ml) $32.00
    Made in New Zealand
  • Organic Cotton Bib - Sage Star Quick view Add to cart
    Organic Cotton Bib - Sage Star $11.00
  • Muslin Wash Cloth (6pk) NZ Forest Muslin Wash Cloth (6pk) NZ Forest Quick view Add to cart
    Muslin Wash Cloth (6pk) NZ Forest $23.00
    ORGANIC COTTON
  • Merino Singlet - Periwinkle Quick view Add to cart
    Merino Singlet - Periwinkle $54.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Muslin Burp Cloth Set (2 pack) Muslin Burp Cloth Set (2 pack) Quick view Add to cart
    Muslin Burp Cloth Set (2 pack) $23.00
  • Merino Swaddle Wrap Quick view Add to cart
    +6 colors
    Merino Swaddle Wrap $69.00
    100% Merino
  • Muslin Wash Cloth Set (3 pack) Muslin Wash Cloth Set (3 pack) Quick view Add to cart
    Muslin Wash Cloth Set (3 pack) $23.00
  • Merino Booties Merino Booties Quick view Add to cart
    +2 colors
    Merino Booties $23.00
    100% Merino
  • All Over Wash (200ml) All Over Wash (200ml) Quick view Add to cart
    All Over Wash (200ml) $23.00
    Made in New Zealand
  • Merino Mittens Merino Mittens Quick view Add to cart
    +2 colors
    Merino Mittens $21.00
    100% Merino
  • Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve $62.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
    Muslin Frankie Wide Leg Pants $39.00
    3-6 months
    6-12 months
    1yr
    2yr
    +3
    Organic Cotton
  • Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
    Muslin Frankie Grandpa Shirt $37.00
    3-6 months
    6-12 months
    1yr
    2yr
    +3
    Organic Cotton
  • Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
    Muslin Charlotte Dress Sleeveless $59.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    Organic Cotton
  • Organic Cotton Short Sleeve Bodysuit NZ Forest Organic Cotton Short Sleeve Bodysuit NZ Forest Quick view Add to cart
    Organic Cotton Short Sleeve Bodysuit NZ Forest $34.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Cot Fitted Sheet Cot Fitted Sheet Quick view Add to cart
    +6 colors
    Cot Fitted Sheet $65.00
    Organic Cotton
  • NZ Wool Dryer Balls (6 Pack) NZ Wool Dryer Balls (6 Pack) Quick view Add to cart
    NZ Wool Dryer Balls (6 Pack) $25.00
  • Fleece Merino Blanket Fleece Merino Blanket Quick view Add to cart
    Fleece Merino Blanket $105.00
    Merino Wool Blend
  • Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
    Muslin Charlotte Dress Long Sleeve $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
    Muslin Evelyn Bloomers $30.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    Organic Cotton
  • Muslin Wash Cloth Single Quick view Add to cart
    Muslin Wash Cloth Single $7.50
  • PREM Merino Footed Onesie PREM Merino Footed Onesie Quick view Add to cart
    +3 colors
    PREM Merino Footed Onesie $59.50
    PREM
    100% Merino
  • Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
    Muslin Mia Dress $54.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Organic Cotton Singlet Bodysuit NZ Forest Organic Cotton Singlet Bodysuit NZ Forest Quick view Add to cart
    Organic Cotton Singlet Bodysuit NZ Forest $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Organic Cotton Short Sleeve PJ NZ Forest Organic Cotton Short Sleeve PJ NZ Forest Quick view Add to cart
    Organic Cotton Short Sleeve PJ NZ Forest $49.00
    1 yr
    2 yr
    3 yr
    4 yr
    +1
    Organic Cotton
  • PREM Merino Bodysuit PREM Merino Bodysuit Quick view Add to cart
    +13 colors
    PREM Merino Bodysuit $52.00
    PREM
    100% Merino
  • Organic Cotton Short Sleeve Onesie NZ Forest Organic Cotton Short Sleeve Onesie NZ Forest Quick view Add to cart
    Organic Cotton Short Sleeve Onesie NZ Forest $42.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Organic Cotton Bodysuit NZ Forest Organic Cotton Bodysuit NZ Forest Quick view Add to cart
    Organic Cotton Bodysuit NZ Forest $36.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Wooden Baby Hairbrush Wooden Baby Hairbrush Quick view Add to cart
    Wooden Baby Hairbrush $21.00
  • Organic Cotton Onesie NZ Forest Organic Cotton Onesie NZ Forest Quick view Add to cart
    Organic Cotton Onesie NZ Forest $44.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
    Muslin Frankie Romper $44.00
    0-3 months
    3-6 months
    6-12 months
    1YR
    Organic Cotton
  • Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
    Muslin Evelyn Bodysuit $64.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +1
    Organic Cotton
  • Muslin Swaddle Blanket Muslin Swaddle Blanket Quick view Add to cart
    Muslin Swaddle Blanket $45.00
  • Merino Bodysuit - Cream Quick view Add to cart
    Merino Bodysuit - Cream $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Footed Onesie Zipsuit - Cream Footed Onesie Zipsuit - Cream Quick view Add to cart
    Footed Onesie Zipsuit - Cream $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Silicone Teether Silicone Teether Quick view Add to cart
    Silicone Teether $10.00
  • Merino Footless Onesie - Sage Merino Footless Onesie - Sage Quick view Add to cart
    Merino Footless Onesie - Sage $67.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Merino Footed Onesie - Sage Stripe Merino Footed Onesie - Sage Stripe Quick view Add to cart
    Merino Footed Onesie - Sage Stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Bassinet Fitted Sheet Bassinet Fitted Sheet Quick view Add to cart
    +6 colors
    Bassinet Fitted Sheet $32.00
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Chubby Bear Footless Printed Onesie Zipsuit - Chubby Bear Quick view Add to cart
    Footless Printed Onesie Zipsuit - Chubby Bear $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Tony the Sloth Tony the Sloth Quick view Add to cart
    Tony the Sloth $68.50
  • Merino Footed Onesie - Cream Merino Footed Onesie - Cream Quick view Add to cart
    Merino Footed Onesie - Cream $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Singlet Bodysuit - Cream Merino Singlet Bodysuit - Cream Quick view Add to cart
    Merino Singlet Bodysuit - Cream $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Footless Printed Onesie Zipsuit - Fingerprint Friends Footless Printed Onesie Zipsuit - Fingerprint Friends Quick view Add to cart
    Footless Printed Onesie Zipsuit - Fingerprint Friends $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
1-48 of 326 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.