Black Friday Sale 2025

20% Off All Summer Muslin

Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $64.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $59.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $30.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $42.00
6-12 months
1 yr
2 yr
3 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $59.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
Muslin Charlotte Dress Short Sleeve $62.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
Muslin Charlotte Dress Long Sleeve $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $37.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $44.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
Muslin Frankie Overalls $54.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Merino Footed Onesie - Blossom Stripe Merino Footed Onesie - Blossom Stripe Quick view Add to cart
    Merino Footed Onesie - Blossom Stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Footed Onesie Zipsuit - Sky Footed Onesie Zipsuit - Sky Quick view Add to cart
    Footed Onesie Zipsuit - Sky $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Red Cedarwood Moth Balls Red Cedarwood Moth Balls Quick view Add to cart
    Red Cedarwood Moth Balls $23.00
  • Merino Hoodie - Denim Merino Hoodie - Denim Quick view Add to cart
    Merino Hoodie - Denim $69.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Merino Ribbed Beanie - Walnut Merino Ribbed Beanie - Walnut Quick view Add to cart
    Merino Ribbed Beanie - Walnut $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Footless Onesie - Periwinkle Merino Footless Onesie - Periwinkle Quick view Add to cart
    Merino Footless Onesie - Periwinkle $67.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Merino Bodysuit - Periwinkle Merino Bodysuit - Periwinkle Quick view Add to cart
    Merino Bodysuit - Periwinkle $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Long Sleeve Bodysuit - Fingerprint Bunnies Long Sleeve Bodysuit - Fingerprint Bunnies Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Bunnies $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Long Sleeve Bodysuit - Chubby Bear Long Sleeve Bodysuit - Chubby Bear Quick view Add to cart
    Long Sleeve Bodysuit - Chubby Bear $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Friends Long Sleeve Bodysuit - Fingerprint Friends Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Friends $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Kimono Cardigan - Walnut Kimono Cardigan - Walnut Quick view Add to cart
    Kimono Cardigan - Walnut $26.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • PREM Merino Footless Onesie PREM Merino Footless Onesie Quick view Add to cart
    +11 colors
    PREM Merino Footless Onesie $57.00
    PREM
    100% Merino
  • Merino PJ Set - Periwinkle Stripe Merino PJ Set - Periwinkle Stripe Quick view Add to cart
    Merino PJ Set - Periwinkle Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Footless Onesie - Blossom Merino Footless Onesie - Blossom Quick view Add to cart
    Merino Footless Onesie - Blossom $67.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Merino Rib Knit Blanket Merino Rib Knit Blanket Quick view Add to cart
    +2 colors
    Merino Rib Knit Blanket $195.00
    100% Merino
  • Merino Footed Onesie - Periwinkle stripe Quick view Add to cart
    Merino Footed Onesie - Periwinkle stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Long Sleeve Bodysuit - Ditsy Floral Long Sleeve Bodysuit - Ditsy Floral Quick view Add to cart
    Long Sleeve Bodysuit - Ditsy Floral $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
    Muslin Frankie Overalls $54.00
    6-12 months
    1YR
    2YR
    3YR
    +2
    Organic Cotton
  • Footed Onesie Zipsuit - Oat Footed Onesie Zipsuit - Oat Quick view Add to cart
    Footed Onesie Zipsuit - Oat $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
    Muslin Evelyn Shorts $42.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +3
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Ditsy Floral Footless Printed Onesie Zipsuit - Ditsy Floral Quick view Add to cart
    Footless Printed Onesie Zipsuit - Ditsy Floral $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • PREM Merino Bundler Nightgown PREM Merino Bundler Nightgown Quick view Add to cart
    +5 colors
    PREM Merino Bundler Nightgown $52.00
    PREM
    100% Merino
  • Merino Footless Onesie - Denim Quick view Add to cart
    Merino Footless Onesie - Denim $67.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Merino Bodysuit - Periwinkle Stripe Quick view Add to cart
    Merino Bodysuit - Periwinkle Stripe $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Long Sleeve Tee - Denim Merino Long Sleeve Tee - Denim Quick view Add to cart
    Merino Long Sleeve Tee - Denim $64.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Footed Onesie - Walnut Stripe Quick view Add to cart
    Merino Footed Onesie - Walnut Stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Bodysuit - Sage Stripe Quick view Add to cart
    Merino Bodysuit - Sage Stripe $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Footed Onesie Zipsuit - Petal Footed Onesie Zipsuit - Petal Quick view Add to cart
    Footed Onesie Zipsuit - Petal $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
    Sweatshirt - Olive Star $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Ribbed Beanie - Cream Quick view Add to cart
    Merino Ribbed Beanie - Cream $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Hoodie - Sage Merino Hoodie - Sage Quick view Add to cart
    Merino Hoodie - Sage $69.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Merino PJ Set - Sage Stripe Merino PJ Set - Sage Stripe Quick view Add to cart
    Merino PJ Set - Sage Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Bodysuit - Denim Stripe Merino Bodysuit - Denim Stripe Quick view Add to cart
    Merino Bodysuit - Denim Stripe $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Bodysuit - Sage Merino Bodysuit - Sage Quick view Add to cart
    Merino Bodysuit - Sage $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - Sky Quick view Add to cart
    Knotted Beanie - Sky $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Cream Long Sleeve Bodysuit - Cream Quick view Add to cart
    Long Sleeve Bodysuit - Cream $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
    Muslin Evelyn Top $59.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +4
    Organic Cotton
  • Kimono Cardigan - Petal Kimono Cardigan - Petal Quick view Add to cart
    Kimono Cardigan - Petal $26.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Kimono Bodysuit - Oat Kimono Bodysuit - Oat Quick view Add to cart
    Kimono Bodysuit - Oat $32.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Footed Leggings - Sky Footed Leggings - Sky Quick view Add to cart
    Footed Leggings - Sky $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Contrast Trim Shorts - Sky Contrast Trim Shorts - Sky Quick view Add to cart
    Contrast Trim Shorts - Sky $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Drop Crotch Pants - Charcoal Drop Crotch Pants - Charcoal Quick view Add to cart
    Drop Crotch Pants - Charcoal $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Drop Crotch Pants - Denim Drop Crotch Pants - Denim Quick view Add to cart
    Drop Crotch Pants - Denim $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
    Sweatpants - Olive $38.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino PJ Set - Denim Stripe Merino PJ Set - Denim Stripe Quick view Add to cart
    Merino PJ Set - Denim Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Knotted Beanie - Petal Quick view Add to cart
    Knotted Beanie - Petal $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Drop Crotch Pants - Moss Drop Crotch Pants - Moss Quick view Add to cart
    Drop Crotch Pants - Moss $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Contrast Trim Shorts - Sage Contrast Trim Shorts - Sage Quick view Add to cart
    Contrast Trim Shorts - Sage $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
49-96 of 326 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.