Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Footed Onesie Zipsuit - Cream Footed Onesie Zipsuit - Cream Quick view Add to cart
    Footed Onesie Zipsuit - Cream $35.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Red Cedarwood Moth Balls Red Cedarwood Moth Balls Quick view Add to cart
    Red Cedarwood Moth Balls $23.00
  • Merino PJ Set - Sage Stripe Merino PJ Set - Sage Stripe Quick view Add to cart
    Merino PJ Set - Sage Stripe $114.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Footed Onesie - Periwinkle stripe Quick view Add to cart
    Merino Footed Onesie - Periwinkle stripe $75.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Long Sleeve Bodysuit - Fingerprint Friends Long Sleeve Bodysuit - Fingerprint Friends Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Friends $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Hoodie - Denim Merino Hoodie - Denim Quick view Add to cart
    Merino Hoodie - Denim $75.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
    Muslin Frankie Romper $53.00
    0-3 months
    3-6 months
    6-12 months
    1YR
    Organic Cotton
  • Merino Footless Onesie - Denim Quick view Add to cart
    Merino Footless Onesie - Denim $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Footed Onesie Zipsuit - Sky Footed Onesie Zipsuit - Sky Quick view Add to cart
    Footed Onesie Zipsuit - Sky $35.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
    Sweatshirt - Olive Star $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino PJ Set - Periwinkle Stripe Merino PJ Set - Periwinkle Stripe Quick view Add to cart
    Merino PJ Set - Periwinkle Stripe $114.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Footed Onesie - Walnut Stripe Merino Footed Onesie - Walnut Stripe Quick view Add to cart
    Merino Footed Onesie - Walnut Stripe $75.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Merino Ribbed Beanie - Cream Quick view Add to cart
    Merino Ribbed Beanie - Cream $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Long Sleeve Bodysuit - Ditsy Floral Long Sleeve Bodysuit - Ditsy Floral Quick view Add to cart
    Long Sleeve Bodysuit - Ditsy Floral $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Ditsy Floral Footless Printed Onesie Zipsuit - Ditsy Floral Quick view Add to cart
    Footless Printed Onesie Zipsuit - Ditsy Floral $35.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Sweatpants - Mocha Sweatpants - Mocha Quick view Add to cart
    Sweatpants - Mocha $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Petal Footless Onesie Zipsuit - Petal Quick view Add to cart
    Footless Onesie Zipsuit - Petal $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Organic Cotton Lycra Bib - Pōhutukawa Organic Cotton Lycra Bib - Pōhutukawa Quick view Add to cart
    Organic Cotton Lycra Bib - Pōhutukawa $14.00
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Bunnies Long Sleeve Bodysuit - Fingerprint Bunnies Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Bunnies $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Long Sleeve Bodysuit - Chubby Bear Long Sleeve Bodysuit - Chubby Bear Quick view Add to cart
    Long Sleeve Bodysuit - Chubby Bear $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Sweatshirt - Mocha Floral Sweatshirt - Mocha Floral Quick view Add to cart
    Sweatshirt - Mocha Floral $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino PJ Set - Denim Stripe Merino PJ Set - Denim Stripe Quick view Add to cart
    Merino PJ Set - Denim Stripe $114.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Long Sleeve Tee - Denim Merino Long Sleeve Tee - Denim Quick view Add to cart
    Merino Long Sleeve Tee - Denim $67.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Knotted Beanie - Petal Quick view Add to cart
    Knotted Beanie - Petal $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Footed Onesie Zipsuit - Petal Footed Onesie Zipsuit - Petal Quick view Add to cart
    Footed Onesie Zipsuit - Petal $35.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Footed Onesie Zipsuit - Oat Footed Onesie Zipsuit - Oat Quick view Add to cart
    Footed Onesie Zipsuit - Oat $35.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Merino Bodysuit - Periwinkle Merino Bodysuit - Periwinkle Quick view Add to cart
    Merino Bodysuit - Periwinkle $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Footed Leggings - Cream Footed Leggings - Cream Quick view Add to cart
    Footed Leggings - Cream $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Merino Bodysuit - Periwinkle Stripe Merino Bodysuit - Periwinkle Stripe Quick view Add to cart
    Merino Bodysuit - Periwinkle Stripe $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Footed Leggings - Sky Footed Leggings - Sky Quick view Add to cart
    Footed Leggings - Sky $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Merino Ribbed Beanie - Periwinkle Merino Ribbed Beanie - Periwinkle Quick view Add to cart
    Merino Ribbed Beanie - Periwinkle $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Singlet Bodysuit - Sage Merino Singlet Bodysuit - Sage Quick view Add to cart
    Merino Singlet Bodysuit - Sage $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Merino Bodysuit - Sage Merino Bodysuit - Sage Quick view Add to cart
    Merino Bodysuit - Sage $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Kimono Cardigan - Walnut Kimono Cardigan - Walnut Quick view Add to cart
    Kimono Cardigan - Walnut $29.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Muslin Wash Cloths (6 Pack) - Pīwakawaka Muslin Wash Cloths (6 Pack) - Pīwakawaka Quick view Add to cart
    Muslin Wash Cloths (6 Pack) - Pīwakawaka $25.00
    ORGANIC COTTON
  • Merino Bodysuit - Denim Stripe Merino Bodysuit - Denim Stripe Quick view Add to cart
    Merino Bodysuit - Denim Stripe $61.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Footless Onesie Zipsuit - Moss Footless Onesie Zipsuit - Moss Quick view Add to cart
    Footless Onesie Zipsuit - Moss $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
    Sweatpants - Olive $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
    Muslin Frankie Overalls - Matcha $55.00
    6-12 months
    1YR
    2YR
    3YR
    +2
    Organic Cotton
  • Merino Ribbed Beanie - Blossom Merino Ribbed Beanie - Blossom Quick view Add to cart
    Merino Ribbed Beanie - Blossom $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Kimono Cardigan - Sky Kimono Cardigan - Sky Quick view Add to cart
    Kimono Cardigan - Sky $29.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Kimono Cardigan - Petal Kimono Cardigan - Petal Quick view Add to cart
    Kimono Cardigan - Petal $29.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Kimono Cardigan - Cream Kimono Cardigan - Cream Quick view Add to cart
    Kimono Cardigan - Cream $29.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Merino Bodysuit - Sage Stripe Quick view Add to cart
    Merino Bodysuit - Sage Stripe $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Knotted Beanie - Sky Quick view Add to cart
    Knotted Beanie - Sky $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Footed Leggings - Petal Footed Leggings - Petal Quick view Add to cart
    Footed Leggings - Petal $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Drop Crotch Pants - Moss Drop Crotch Pants - Moss Quick view Add to cart
    Drop Crotch Pants - Moss $29.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Merino Footless Onesie - Cream Merino Footless Onesie - Cream Quick view Add to cart
    Merino Footless Onesie - Cream $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    100% Merino
49-96 of 394 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.