Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

Filter 0 Clear all
  • Footed Leggings - Walnut Footed Leggings - Walnut Quick view Add to cart
    Footed Leggings - Walnut $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Sale PREM Merino Footless Onesie PREM Merino Footless Onesie Quick view Add to cart
    +5 colors
    PREM Merino Footless Onesie $73.00 $50.00
    PREM
    100% Merino
  • Merino Hoodie - Sage Merino Hoodie - Sage Quick view Add to cart
    Merino Hoodie - Sage $75.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Merino Singlet - Cream Merino Singlet - Cream Quick view Add to cart
    Merino Singlet - Cream $55.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Merino Footless Onesie - Plum Merino Footless Onesie - Plum Quick view Add to cart
    Merino Footless Onesie - Plum $73.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Merino Footless Onesie - Walnut Merino Footless Onesie - Walnut Quick view Add to cart
    Merino Footless Onesie - Walnut $73.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Kimono Bodysuit - Oat Kimono Bodysuit - Oat Quick view Add to cart
    Kimono Bodysuit - Oat $33.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Long Sleeve Bodysuit - Petal Long Sleeve Bodysuit - Petal Quick view Add to cart
    Long Sleeve Bodysuit - Petal $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Long Sleeve PJ Set - Denim Long Sleeve PJ Set - Denim Quick view Add to cart
    Long Sleeve PJ Set - Denim From $46.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    Organic Cotton
  • Drop Crotch Pants - Denim Drop Crotch Pants - Denim Quick view Add to cart
    Drop Crotch Pants - Denim $29.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Merino Ribbed Beanie - Denim Merino Ribbed Beanie - Denim Quick view Add to cart
    Merino Ribbed Beanie - Denim $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Bodysuit - Blossom Merino Bodysuit - Blossom Quick view Add to cart
    Merino Bodysuit - Blossom $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Sweatpants - River Sweatpants - River Quick view Add to cart
    Sweatpants - River $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Mocha Sweatshirt - Mocha Quick view Add to cart
    Sweatshirt - Mocha $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino PJ Set - Blossom Stripe Merino PJ Set - Blossom Stripe Quick view Add to cart
    Merino PJ Set - Blossom Stripe $114.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Footed Onesie - Plum Stripe Merino Footed Onesie - Plum Stripe Quick view Add to cart
    Merino Footed Onesie - Plum Stripe $75.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Rib Knit Blanket Merino Rib Knit Blanket Quick view Add to cart
    +1 color
    Merino Rib Knit Blanket $215.00
    100% Merino
  • Long Sleeve Bodysuit - Sage Contrast Long Sleeve Bodysuit - Sage Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Sage Contrast $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Walnut Footless Onesie Zipsuit - Walnut Quick view Add to cart
    Footless Onesie Zipsuit - Walnut $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sale PREM Merino Bundler Nightgown PREM Merino Bundler Nightgown Quick view Add to cart
    PREM Merino Bundler Nightgown $65.00 $50.00
    PREM
    100% Merino
  • Merino Sleeping Bag - Walnut Merino Sleeping Bag - Walnut Quick view Add to cart
    Merino Sleeping Bag - Walnut From $145.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Merino Ribbed Beanie - Sage Merino Ribbed Beanie - Sage Quick view Add to cart
    Merino Ribbed Beanie - Sage $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Long Sleeve Bodysuit - Petal Contrast Long Sleeve Bodysuit - Petal Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Petal Contrast $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Sage Footless Onesie Zipsuit - Sage Quick view Add to cart
    Footless Onesie Zipsuit - Sage $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footed Leggings - Oat Footed Leggings - Oat Quick view Add to cart
    Footed Leggings - Oat $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
    Sweatpants - Olive Star $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Sleeping Bag - Blossom Merino Sleeping Bag - Blossom Quick view Add to cart
    Merino Sleeping Bag - Blossom From $145.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Organic Cotton Bib - Chubby Bear Quick view Add to cart
    Organic Cotton Bib - Chubby Bear $13.00
    Organic Cotton
  • Organic Cotton Knotted Beanie - Pīwakawaka Quick view Add to cart
    Organic Cotton Knotted Beanie - Pīwakawaka $17.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Merino Long Sleeve Tee - Sage Quick view Add to cart
    Merino Long Sleeve Tee - Sage $67.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Long Sleeve Bodysuit - Cream Long Sleeve Bodysuit - Cream Quick view Add to cart
    Long Sleeve Bodysuit - Cream $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Booties - Oat Quick view Add to cart
    Booties - Oat $10.00
    Organic Cotton
  • Moses Basket Fitted Sheet Moses Basket Fitted Sheet Quick view Add to cart
    +2 colors
    Moses Basket Fitted Sheet $28.00
    Organic Cotton
  • Merino Cuffed Pants - Walnut Merino Cuffed Pants - Walnut Quick view Add to cart
    Merino Cuffed Pants - Walnut $64.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    100% Merino
  • Merino Long Sleeve Tee - Periwinkle Merino Long Sleeve Tee - Periwinkle Quick view Add to cart
    Merino Long Sleeve Tee - Periwinkle $67.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Footless Onesie Zipsuit - Oat Footless Onesie Zipsuit - Oat Quick view Add to cart
    Footless Onesie Zipsuit - Oat $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Shorts - Sage Contrast Trim Shorts - Sage Quick view Add to cart
    Contrast Trim Shorts - Sage $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Petal Organic Cotton Swaddle Wrap - Petal Quick view Add to cart
    Organic Cotton Swaddle Wrap - Petal $37.00
    Organic Cotton
  • Sold out Organic Cotton Swaddle Wrap - Sky Organic Cotton Swaddle Wrap - Sky Quick view Sold out
    Organic Cotton Swaddle Wrap - Sky $37.00
    Organic Cotton
  • Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
    Muslin Evelyn Shorts $45.00
    3-6 months
    6-12 months
    1 yr
    2 yr
    +3
    Organic Cotton
  • Merino Bodysuit - Blossom Stripe Merino Bodysuit - Blossom Stripe Quick view Add to cart
    Merino Bodysuit - Blossom Stripe $61.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Bodysuit - Denim Merino Bodysuit - Denim Quick view Add to cart
    Merino Bodysuit - Denim $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
  • Knotted Beanie - Cream Knotted Beanie - Cream Quick view Add to cart
    Knotted Beanie - Cream $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Oat Contrast Long Sleeve Bodysuit - Oat Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Oat Contrast $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Sleeping Bag - Denim Merino Sleeping Bag - Denim Quick view Add to cart
    Merino Sleeping Bag - Denim From $145.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Merino Singlet - Mushroom Merino Singlet - Mushroom Quick view Add to cart
    Merino Singlet - Mushroom $55.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Long Sleeve Tee - Plum Merino Long Sleeve Tee - Plum Quick view Add to cart
    Merino Long Sleeve Tee - Plum $67.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Bodysuit - Walnut Stripe Merino Bodysuit - Walnut Stripe Quick view Add to cart
    Merino Bodysuit - Walnut Stripe $61.00
    Prem
    NB
    0-3 months
    3-6 months
    +3
    100% Merino
97-144 of 394 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.