Black Friday Sale 2025

20% Off All Summer Muslin

Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $64.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $59.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $30.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $42.00
6-12 months
1 yr
2 yr
3 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $59.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
Muslin Charlotte Dress Short Sleeve $62.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
Muslin Charlotte Dress Long Sleeve $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $37.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $44.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
Muslin Frankie Overalls $54.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Merino Ribbed Beanie - Blossom Merino Ribbed Beanie - Blossom Quick view Add to cart
    Merino Ribbed Beanie - Blossom $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Singlet Bodysuit - Sage Quick view Add to cart
    Merino Singlet Bodysuit - Sage $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Kimono Cardigan - Sky Kimono Cardigan - Sky Quick view Add to cart
    Kimono Cardigan - Sky $26.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Long Sleeve Bodysuit - Petal Long Sleeve Bodysuit - Petal Quick view Add to cart
    Long Sleeve Bodysuit - Petal $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Moss Footless Onesie Zipsuit - Moss Quick view Add to cart
    Footless Onesie Zipsuit - Moss $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Organic Cotton Bib - Walnut Star Quick view Add to cart
    Organic Cotton Bib - Walnut Star $11.00
    Organic Cotton
  • Sweatshirt - Mocha Floral Sweatshirt - Mocha Floral Quick view Add to cart
    Sweatshirt - Mocha Floral $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Ribbed Beanie - Sage Merino Ribbed Beanie - Sage Quick view Add to cart
    Merino Ribbed Beanie - Sage $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Long Sleeve Bodysuit - Sage Contrast Long Sleeve Bodysuit - Sage Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Sage Contrast $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Long Sleeve Tee - Sage Quick view Add to cart
    Merino Long Sleeve Tee - Sage $64.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Cable Knit Blanket Quick view Add to cart
    +1 color
    Merino Cable Knit Blanket $210.00
    100% Merino
  • Merino Bodysuit - Blossom Merino Bodysuit - Blossom Quick view Add to cart
    Merino Bodysuit - Blossom $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Long Sleeve Bodysuit - Petal Contrast Long Sleeve Bodysuit - Petal Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Petal Contrast $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Petal Footless Onesie Zipsuit - Petal Quick view Add to cart
    Footless Onesie Zipsuit - Petal $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatpants - Mocha Sweatpants - Mocha Quick view Add to cart
    Sweatpants - Mocha $38.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Petal Organic Cotton Swaddle Wrap - Petal Quick view Add to cart
    Organic Cotton Swaddle Wrap - Petal $34.00
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Sky Organic Cotton Swaddle Wrap - Sky Quick view Add to cart
    Organic Cotton Swaddle Wrap - Sky $34.00
    Organic Cotton
  • Merino PJ Set - Blossom Stripe Merino PJ Set - Blossom Stripe Quick view Add to cart
    Merino PJ Set - Blossom Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Cuffed Pants - Denim Quick view Add to cart
    Merino Cuffed Pants - Denim $59.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    100% Merino
  • Merino Cuffed Pants - Walnut Merino Cuffed Pants - Walnut Quick view Add to cart
    Merino Cuffed Pants - Walnut $59.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    100% Merino
  • Merino Singlet Bodysuit - Blossom Merino Singlet Bodysuit - Blossom Quick view Add to cart
    Merino Singlet Bodysuit - Blossom $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Long Sleeve Bodysuit - Sky Contrast Long Sleeve Bodysuit - Sky Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Sky Contrast $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Oat Contrast Long Sleeve Bodysuit - Oat Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Oat Contrast $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footed Leggings - Petal Footed Leggings - Petal Quick view Add to cart
    Footed Leggings - Petal $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Organic Cotton Bib - Chubby Bear Quick view Add to cart
    Organic Cotton Bib - Chubby Bear $11.00
    Organic Cotton
  • Organic Cotton Knotted Beanie NZ Forest Organic Cotton Knotted Beanie NZ Forest Quick view Add to cart
    Organic Cotton Knotted Beanie NZ Forest $16.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Moses Basket Fitted Sheet Moses Basket Fitted Sheet Quick view Add to cart
    +2 colors
    Moses Basket Fitted Sheet $28.00
    Organic Cotton
  • Merino Ribbed Beanie - Plum Quick view Add to cart
    Merino Ribbed Beanie - Plum $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Footless Onesie - Cream Merino Footless Onesie - Cream Quick view Add to cart
    Merino Footless Onesie - Cream $67.00
    NB
    0-3 months
    3-6 months
    6-9 months
    +2
    100% Merino
  • Kimono Bodysuit - Cream Kimono Bodysuit - Cream Quick view Add to cart
    Kimono Bodysuit - Cream $32.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Footless Onesie Zipsuit - Walnut Footless Onesie Zipsuit - Walnut Quick view Add to cart
    Footless Onesie Zipsuit - Walnut $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Singlet Bodysuit - Oat Singlet Bodysuit - Oat Quick view Add to cart
    Singlet Bodysuit - Oat $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Ditsy Floral Singlet Bodysuit - Ditsy Floral Quick view Add to cart
    Singlet Bodysuit - Ditsy Floral $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Ribbed Beanie - Periwinkle Merino Ribbed Beanie - Periwinkle Quick view Add to cart
    Merino Ribbed Beanie - Periwinkle $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Singlet - Cream Merino Singlet - Cream Quick view Add to cart
    Merino Singlet - Cream $54.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Footless Onesie Zipsuit - Rose Footless Onesie Zipsuit - Rose Quick view Add to cart
    Footless Onesie Zipsuit - Rose $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Oat Contrast Short Sleeve Bodysuit - Oat Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Oat Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Singlet Bodysuit - Cream Singlet Bodysuit - Cream Quick view Add to cart
    Singlet Bodysuit - Cream $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Ribbed Beanie - Denim Merino Ribbed Beanie - Denim Quick view Add to cart
    Merino Ribbed Beanie - Denim $39.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Merino Singlet Bodysuit - Periwinkle Merino Singlet Bodysuit - Periwinkle Quick view Add to cart
    Merino Singlet Bodysuit - Periwinkle $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Knotted Beanie - Cream Knotted Beanie - Cream Quick view Add to cart
    Knotted Beanie - Cream $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Charcoal Long Sleeve Bodysuit - Charcoal Quick view Add to cart
    Long Sleeve Bodysuit - Charcoal $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Booties - Oat Quick view Add to cart
    Booties - Oat $9.00
    Organic Cotton
  • Booties - Cream Quick view Add to cart
    Booties - Cream $9.00
    Organic Cotton
  • Footless Onesie Zipsuit - Sage Footless Onesie Zipsuit - Sage Quick view Add to cart
    Footless Onesie Zipsuit - Sage $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Oat Footless Onesie Zipsuit - Oat Quick view Add to cart
    Footless Onesie Zipsuit - Oat $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footed Leggings - Charcoal Footed Leggings - Charcoal Quick view Add to cart
    Footed Leggings - Charcoal $24.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
    Sweatshirt Onesie - Oat $44.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
97-144 of 326 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.