Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

Filter 0 Clear all
  • Long Sleeve PJ Set - Sage Long Sleeve PJ Set - Sage Quick view Add to cart
    Long Sleeve PJ Set - Sage From $46.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    Organic Cotton
  • Merino Cuffed Pants - Denim Merino Cuffed Pants - Denim Quick view Add to cart
    Merino Cuffed Pants - Denim $64.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    100% Merino
  • Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
    Muslin Evelyn Top $65.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +4
    Organic Cotton
  • Merino Cable Knit Blanket Quick view Add to cart
    +1 color
    Merino Cable Knit Blanket $215.00
    100% Merino
  • Footless Onesie Zipsuit - Rose Footless Onesie Zipsuit - Rose Quick view Add to cart
    Footless Onesie Zipsuit - Rose $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatshirt Onesie - Mocha Sweatshirt Onesie - Mocha Quick view Add to cart
    Sweatshirt Onesie - Mocha $48.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Merino Singlet Bodysuit - Periwinkle Merino Singlet Bodysuit - Periwinkle Quick view Add to cart
    Merino Singlet Bodysuit - Periwinkle $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Contrast Trim Shorts - Sky Contrast Trim Shorts - Sky Quick view Add to cart
    Contrast Trim Shorts - Sky $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Singlet - Denim Merino Singlet - Denim Quick view Add to cart
    Merino Singlet - Denim $55.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Long Sleeve Tee - Blossom Merino Long Sleeve Tee - Blossom Quick view Add to cart
    Merino Long Sleeve Tee - Blossom $67.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Singlet Bodysuit - Blossom Merino Singlet Bodysuit - Blossom Quick view Add to cart
    Merino Singlet Bodysuit - Blossom $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Long Sleeve Bodysuit - Sage Long Sleeve Bodysuit - Sage Quick view Add to cart
    Long Sleeve Bodysuit - Sage $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Denim Footless Onesie Zipsuit - Denim Quick view Add to cart
    Footless Onesie Zipsuit - Denim $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatshirt - River Sweatshirt - River Quick view Add to cart
    Sweatshirt - River $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Organic Cotton Bib - Marigold Star Quick view Add to cart
    Organic Cotton Bib - Marigold Star $13.00
    Organic Cotton
  • Long Sleeve Bodysuit - Oat Long Sleeve Bodysuit - Oat Quick view Add to cart
    Long Sleeve Bodysuit - Oat $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Organic Cotton Bib - Walnut Star Organic Cotton Bib - Walnut Star Quick view Add to cart
    Organic Cotton Bib - Walnut Star $13.00
    Organic Cotton
  • Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
    Sweatshirt Onesie - Oat $48.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Singlet Bodysuit - Oat Singlet Bodysuit - Oat Quick view Add to cart
    Singlet Bodysuit - Oat $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Fingerprint Friends Singlet Bodysuit - Fingerprint Friends Quick view Add to cart
    Singlet Bodysuit - Fingerprint Friends $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino PJ Set - Plum Stripe Merino PJ Set - Plum Stripe Quick view Add to cart
    Merino PJ Set - Plum Stripe $114.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Kimono Bodysuit - Cream Kimono Bodysuit - Cream Quick view Add to cart
    Kimono Bodysuit - Cream $33.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Long Sleeve Bodysuit - Charcoal Long Sleeve Bodysuit - Charcoal Quick view Add to cart
    Long Sleeve Bodysuit - Charcoal $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Sky Contrast Long Sleeve Bodysuit - Sky Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Sky Contrast $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Bears Long Sleeve Bodysuit - Fingerprint Bears Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Bears $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Booties - Moss Quick view Add to cart
    Booties - Moss $10.00
    Organic Cotton
  • Booties - Walnut Quick view Add to cart
    Booties - Walnut $10.00
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Marigold Star Footless Printed Onesie Zipsuit - Marigold Star Quick view Add to cart
    Footless Printed Onesie Zipsuit - Marigold Star $35.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Cream Singlet Bodysuit - Cream Quick view Add to cart
    Singlet Bodysuit - Cream $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Ditsy Floral Singlet Bodysuit - Ditsy Floral Quick view Add to cart
    Singlet Bodysuit - Ditsy Floral $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Ribbed Beanie - Plum Quick view Add to cart
    Merino Ribbed Beanie - Plum $40.00
    0-6 months
    6-12 months
    1-3 yr
    100% Merino
  • Long Sleeve Bodysuit - Moss Long Sleeve Bodysuit - Moss Quick view Add to cart
    Long Sleeve Bodysuit - Moss $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    OUTLET SALE
  • Long Sleeve Bodysuit - Fingerprint Lion Long Sleeve Bodysuit - Fingerprint Lion Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Lion $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Booties - Cream Quick view Add to cart
    Booties - Cream $10.00
    Organic Cotton
  • Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
    Sweatpants - Oat $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Oat Contrast Short Sleeve Bodysuit - Oat Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Oat Contrast $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Natural Wood Teether Ring Quick view Add to cart
    Natural Wood Teether Ring $15.00
  • Long Sleeve Bodysuit - Walnut Long Sleeve Bodysuit - Walnut Quick view Add to cart
    Long Sleeve Bodysuit - Walnut $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Cream Footless Onesie Zipsuit - Cream Quick view Add to cart
    Footless Onesie Zipsuit - Cream $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
    Sweatshirt Onesie - River $48.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
    Sweatshirt - Olive $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Singlet Bodysuit - Chubby Bear Singlet Bodysuit - Chubby Bear Quick view Add to cart
    Singlet Bodysuit - Chubby Bear $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Sage Star Singlet Bodysuit - Sage Star Quick view Add to cart
    Singlet Bodysuit - Sage Star $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Hoodie - Walnut Merino Hoodie - Walnut Quick view Add to cart
    Merino Hoodie - Walnut $75.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Booties - River Quick view Add to cart
    Booties - River $10.00
    Organic Cotton
  • Contrast Trim Singlet - Sky Contrast Trim Singlet - Sky Quick view Add to cart
    Contrast Trim Singlet - Sky $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sold out Terry Hooded Baby Towel - Chubby Bear Terry Hooded Baby Towel - Chubby Bear Quick view Sold out
    Terry Hooded Baby Towel - Chubby Bear $44.00
  • Sweatshirt - Marigold Sweatshirt - Marigold Quick view Add to cart
    Sweatshirt - Marigold $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
145-192 of 393 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.