Black Friday Sale 2025

20% Off All Summer Muslin

Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $64.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $59.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $30.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $42.00
6-12 months
1 yr
2 yr
3 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $59.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
Muslin Charlotte Dress Short Sleeve $62.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
Muslin Charlotte Dress Long Sleeve $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $37.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $44.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
Muslin Frankie Overalls $54.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Long Sleeve Bodysuit - Sage Star Long Sleeve Bodysuit - Sage Star Quick view Add to cart
    Long Sleeve Bodysuit - Sage Star $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Marigold Footless Onesie Zipsuit - Marigold Quick view Add to cart
    Footless Onesie Zipsuit - Marigold $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Sage Star Footless Printed Onesie Zipsuit - Sage Star Quick view Add to cart
    Footless Printed Onesie Zipsuit - Sage Star $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - Cream Footless Onesie Zipsuit - Cream Quick view Add to cart
    Footless Onesie Zipsuit - Cream $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Shorts - Petal Contrast Trim Shorts - Petal Quick view Add to cart
    Contrast Trim Shorts - Petal $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt Onesie - Marigold Sweatshirt Onesie - Marigold Quick view Add to cart
    Sweatshirt Onesie - Marigold $44.00
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
    Sweatpants - Oat $38.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Singlet Bodysuit - Sage Contrast Singlet Bodysuit - Sage Contrast Quick view Add to cart
    Singlet Bodysuit - Sage Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Oat Contrast Singlet Bodysuit - Oat Contrast Quick view Add to cart
    Singlet Bodysuit - Oat Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Bundler Nightgown - Cream Quick view Add to cart
    Merino Bundler Nightgown - Cream $62.00
    NB
    0-3 months
    100% Merino
  • Merino Bundler Nightgown - Blossom Stripe Merino Bundler Nightgown - Blossom Stripe Quick view Add to cart
    Merino Bundler Nightgown - Blossom Stripe $62.00
    NB
    0-3 months
    100% Merino
  • Merino Bundler Nightgown - Periwinkle Stripe Quick view Add to cart
    Merino Bundler Nightgown - Periwinkle Stripe $62.00
    NB
    0-3 months
    100% Merino
  • Long Sleeve PJ Set - Sage Long Sleeve PJ Set - Sage Quick view Add to cart
    Long Sleeve PJ Set - Sage $45.00
    2 yr
    3 yr
    4 yr
    5 yr
    Organic Cotton
  • Booties - Rose Quick view Add to cart
    Booties - Rose $9.00
    Organic Cotton
  • Contrast Trim Singlet - Petal Contrast Trim Singlet - Petal Quick view Add to cart
    Contrast Trim Singlet - Petal $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - River Sweatshirt - River Quick view Add to cart
    Sweatshirt - River $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
    Sweatshirt - Oat $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Sage Contrast Short Sleeve Bodysuit - Sage Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Sage Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Singlet Bodysuit - Walnut Star Singlet Bodysuit - Walnut Star Quick view Add to cart
    Singlet Bodysuit - Walnut Star $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino PJ Set - Plum Stripe Merino PJ Set - Plum Stripe Quick view Add to cart
    Merino PJ Set - Plum Stripe $109.00
    2 yr
    3 yr
    4 yr
    5 yr
    +3
    100% Merino
  • Merino Cuffed Pants - Sage Quick view Add to cart
    Merino Cuffed Pants - Sage $59.00
    0-3 months
    3-6 months
    6-12 months
    1 yr
    +4
    100% Merino
  • Merino Footed Leggings - Periwinkle Quick view Add to cart
    Merino Footed Leggings - Periwinkle $49.90
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Long Sleeve Tee - Plum Merino Long Sleeve Tee - Plum Quick view Add to cart
    Merino Long Sleeve Tee - Plum $64.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Long Sleeve Bodysuit - Denim Long Sleeve Bodysuit - Denim Quick view Add to cart
    Long Sleeve Bodysuit - Denim $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Lion Long Sleeve Bodysuit - Fingerprint Lion Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Lion $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Long Sleeve PJ Set - Denim Long Sleeve PJ Set - Denim Quick view Add to cart
    Long Sleeve PJ Set - Denim $45.00
    2 yr
    3 yr
    4 yr
    5 yr
    Organic Cotton
  • Kimono Bodysuit - Sky Kimono Bodysuit - Sky Quick view Add to cart
    Kimono Bodysuit - Sky $32.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Booties - Walnut Quick view Add to cart
    Booties - Walnut $9.00
    Organic Cotton
  • Contrast Trim Shorts - Marigold Contrast Trim Shorts - Marigold Quick view Add to cart
    Contrast Trim Shorts - Marigold $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Contrast Trim Singlet - Marigold Contrast Trim Singlet - Marigold Quick view Add to cart
    Contrast Trim Singlet - Marigold $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
    Sweatshirt - Olive $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Oat Short Sleeve Bodysuit - Oat Quick view Add to cart
    Short Sleeve Bodysuit - Oat $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Single Fitted Sheet Single Fitted Sheet Quick view Add to cart
    +5 colors
    Single Fitted Sheet $90.00
    Organic Cotton
  • Merino Footed Leggings - Cream Quick view Add to cart
    Merino Footed Leggings - Cream $49.90
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Footed Onesie - Plum Stripe Merino Footed Onesie - Plum Stripe Quick view Add to cart
    Merino Footed Onesie - Plum Stripe $69.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - Moss Quick view Add to cart
    Knotted Beanie - Moss $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - Sage Quick view Add to cart
    Knotted Beanie - Sage $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - Rose Quick view Add to cart
    Knotted Beanie - Rose $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Walnut Long Sleeve Bodysuit - Walnut Quick view Add to cart
    Long Sleeve Bodysuit - Walnut $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Long Sleeve Bodysuit - Fingerprint Cats Long Sleeve Bodysuit - Fingerprint Cats Quick view Add to cart
    Long Sleeve Bodysuit - Fingerprint Cats $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Drop Crotch Pants - Rose Drop Crotch Pants - Rose Quick view Add to cart
    Drop Crotch Pants - Rose $27.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Footless Onesie Zipsuit - Lavender Footless Onesie Zipsuit - Lavender Quick view Add to cart
    Footless Onesie Zipsuit - Lavender $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Shorts - Oat Contrast Trim Shorts - Oat Quick view Add to cart
    Contrast Trim Shorts - Oat $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Footless Onesie Zipsuit - Charcoal Footless Onesie Zipsuit - Charcoal Quick view Add to cart
    Footless Onesie Zipsuit - Charcoal $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
    Sweatshirt Blanket - River $49.00
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Sky Contrast Organic Cotton Swaddle Wrap - Sky Contrast Quick view Add to cart
    Organic Cotton Swaddle Wrap - Sky Contrast $34.00
    Organic Cotton
  • Merino Footed Leggings - Denim Quick view Add to cart
    Merino Footed Leggings - Denim $49.90
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Footed Leggings - Walnut Merino Footed Leggings - Walnut Quick view Add to cart
    Merino Footed Leggings - Walnut $49.90
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
193-240 of 326 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.