Black Friday Sale 2025

20% Off All Summer Muslin

Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $64.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $59.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $30.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $42.00
6-12 months
1 yr
2 yr
3 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $59.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve Muslin Charlotte Dress Short Sleeve Quick view Add to cart
Muslin Charlotte Dress Short Sleeve $62.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve Muslin Charlotte Dress Long Sleeve Quick view Add to cart
Muslin Charlotte Dress Long Sleeve $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $54.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $37.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Add to cart
Muslin Frankie Wide Leg Pants $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $44.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls Muslin Frankie Overalls Quick view Add to cart
Muslin Frankie Overalls $54.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $49.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $44.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $49.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $48.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $38.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Merino Long Sleeve Tee - Walnut Merino Long Sleeve Tee - Walnut Quick view Add to cart
    Merino Long Sleeve Tee - Walnut $64.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Singlet Bodysuit - Mushroom Quick view Add to cart
    Merino Singlet Bodysuit - Mushroom $52.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - Chubby Bear Quick view Add to cart
    Knotted Beanie - Chubby Bear $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - Walnut Quick view Add to cart
    Knotted Beanie - Walnut $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Booties - Marigold Quick view Add to cart
    Booties - Marigold $9.00
    Organic Cotton
  • Booties - Denim Quick view Add to cart
    Booties - Denim $9.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Cream Bundler Sleep Sack Nightgown - Cream Quick view Add to cart
    Bundler Sleep Sack Nightgown - Cream $32.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Contrast Trim Singlet - Oat Contrast Trim Singlet - Oat Quick view Add to cart
    Contrast Trim Singlet - Oat $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Petal Contrast Short Sleeve Bodysuit - Petal Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Petal Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • OVAL Bassinet Fitted Sheet OVAL Bassinet Fitted Sheet Quick view Add to cart
    +2 colors
    OVAL Bassinet Fitted Sheet $32.00
    Organic Cotton
  • Organic Cotton Bib - Sky Contrast Quick view Add to cart
    Organic Cotton Bib - Sky Contrast $11.00
    Organic Cotton
  • Merino Bodysuit - Plum Stripe Merino Bodysuit - Plum Stripe Quick view Add to cart
    Merino Bodysuit - Plum Stripe $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Merino Bodysuit - Plum Merino Bodysuit - Plum Quick view Add to cart
    Merino Bodysuit - Plum $59.90
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - River Quick view Add to cart
    Knotted Beanie - River $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Kimono Bodysuit - Petal Kimono Bodysuit - Petal Quick view Add to cart
    Kimono Bodysuit - Petal $32.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Long Sleeve Bodysuit - Marigold Contrast Long Sleeve Bodysuit - Marigold Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Marigold Contrast $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Footless Onesie Zipsuit - River Footless Onesie Zipsuit - River Quick view Add to cart
    Footless Onesie Zipsuit - River $32.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Petal Bundler Sleep Sack Nightgown - Petal Quick view Add to cart
    Bundler Sleep Sack Nightgown - Petal $32.00
    NB
    0-3 months
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Sky Bundler Sleep Sack Nightgown - Sky Quick view Add to cart
    Bundler Sleep Sack Nightgown - Sky $32.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Sweatshirt Blanket - Olive Sweatshirt Blanket - Olive Quick view Add to cart
    Sweatshirt Blanket - Olive $49.00
    Organic Cotton
  • Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
    Sweatshirt Blanket - Oat $49.00
    Organic Cotton
  • Sweatshirt - Marigold Sweatshirt - Marigold Quick view Add to cart
    Sweatshirt - Marigold $48.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Singlet Bodysuit - Sky Contrast Singlet Bodysuit - Sky Contrast Quick view Add to cart
    Singlet Bodysuit - Sky Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Singlet - Sage Merino Singlet - Sage Quick view Add to cart
    Merino Singlet - Sage $54.00
    1 yr
    2 yr
    3 yr
    4 yr
    +3
    100% Merino
  • Knotted Beanie - Ditsy Floral Quick view Add to cart
    Knotted Beanie - Ditsy Floral $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Lavender Long Sleeve Bodysuit - Lavender Quick view Add to cart
    Long Sleeve Bodysuit - Lavender $29.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Long Sleeve Bodysuit - Walnut Star Long Sleeve Bodysuit - Walnut Star Quick view Add to cart
    Long Sleeve Bodysuit - Walnut Star $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Booties - Lavender Quick view Add to cart
    Booties - Lavender $9.00
    Organic Cotton
  • Booties - Sky Quick view Add to cart
    Booties - Sky $9.00
    Organic Cotton
  • Footless Printed Onesie Zipsuit - Walnut Star Footless Printed Onesie Zipsuit - Walnut Star Quick view Add to cart
    Footless Printed Onesie Zipsuit - Walnut Star $32.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • First Signs - Everyday Words First Signs - Everyday Words Quick view Add to cart
    First Signs - Everyday Words $24.90
  • Sweatshirt Blanket - Chubby Bear Sweatshirt Blanket - Chubby Bear Quick view Add to cart
    Sweatshirt Blanket - Chubby Bear $49.00
    Organic Cotton
  • Sweatshirt Blanket - Mocha Sweatshirt Blanket - Mocha Quick view Add to cart
    Sweatshirt Blanket - Mocha $49.00
    Organic Cotton
  • Single Top Sheet Single Top Sheet Quick view Add to cart
    +5 colors
    Single Top Sheet $90.00
    Organic Cotton
  • Short Sleeve Bodysuit - River Short Sleeve Bodysuit - River Quick view Add to cart
    Short Sleeve Bodysuit - River $25.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Sage Short Sleeve Bodysuit - Sage Quick view Add to cart
    Short Sleeve Bodysuit - Sage $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Petal Contrast Organic Cotton Swaddle Wrap - Petal Contrast Quick view Add to cart
    Organic Cotton Swaddle Wrap - Petal Contrast $34.00
    Organic Cotton
  • Merino Footed Leggings - Sage Merino Footed Leggings - Sage Quick view Add to cart
    Merino Footed Leggings - Sage $49.90
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Knotted Beanie - Walnut Star Quick view Add to cart
    Knotted Beanie - Walnut Star $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve PJ Set - Walnut Long Sleeve PJ Set - Walnut Quick view Add to cart
    Long Sleeve PJ Set - Walnut $45.00
    2 yr
    3 yr
    4 yr
    5 yr
    Organic Cotton
  • Long Sleeve Bodysuit - Marigold Star Long Sleeve Bodysuit - Marigold Star Quick view Add to cart
    Long Sleeve Bodysuit - Marigold Star $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Oat Bundler Sleep Sack Nightgown - Oat Quick view Add to cart
    Bundler Sleep Sack Nightgown - Oat $32.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Tide's Out (Tai Timu) Tide's Out (Tai Timu) Quick view Add to cart
    Tide's Out (Tai Timu) $19.90
  • Sweatpants - Marigold Sweatpants - Marigold Quick view Add to cart
    Sweatpants - Marigold $38.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Short Sleeve Bodysuit - Marigold Contrast Short Sleeve Bodysuit - Marigold Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Marigold Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Singlet Bodysuit - Petal Contrast Singlet Bodysuit - Petal Contrast Quick view Add to cart
    Singlet Bodysuit - Petal Contrast $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Marigold Star Singlet Bodysuit - Marigold Star Quick view Add to cart
    Singlet Bodysuit - Marigold Star $25.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Sleeping Bag - Denim Merino Sleeping Bag - Denim Quick view Add to cart
    Merino Sleeping Bag - Denim From $135.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
241-288 of 326 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.