Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Footless Onesie Zipsuit - Lavender Footless Onesie Zipsuit - Lavender Quick view Add to cart
    Footless Onesie Zipsuit - Lavender $33.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Contrast Trim Shorts - Marigold Contrast Trim Shorts - Marigold Quick view Add to cart
    Contrast Trim Shorts - Marigold $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Sleeping Bag - Sage Merino Sleeping Bag - Sage Quick view Add to cart
    Merino Sleeping Bag - Sage From $145.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Terry Hooded Baby Towel - Ditsy Floral Terry Hooded Baby Towel - Ditsy Floral Quick view Add to cart
    Terry Hooded Baby Towel - Ditsy Floral $44.00
  • Short Sleeve Bodysuit - Sage Short Sleeve Bodysuit - Sage Quick view Add to cart
    Short Sleeve Bodysuit - Sage $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Short Sleeve Bodysuit - Oat Short Sleeve Bodysuit - Oat Quick view Add to cart
    Short Sleeve Bodysuit - Oat $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Knotted Beanie - Rose Quick view Add to cart
    Knotted Beanie - Rose $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Drop Crotch Pants - Rose Drop Crotch Pants - Rose Quick view Add to cart
    Drop Crotch Pants - Rose $29.00
    6-12 months
    1 yr
    2 yr
    Organic Cotton
  • Organic Cotton Bodysuit - Kererū Organic Cotton Bodysuit - Kererū Quick view Add to cart
    Organic Cotton Bodysuit - Kererū $39.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Short Sleeve Bodysuit - Petal Short Sleeve Bodysuit - Petal Quick view Add to cart
    Short Sleeve Bodysuit - Petal $27.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Single Fitted Sheet Single Fitted Sheet Quick view Add to cart
    +5 colors
    Single Fitted Sheet $90.00
    Organic Cotton
  • Merino Footed Leggings - Blossom Merino Footed Leggings - Blossom Quick view Add to cart
    Merino Footed Leggings - Blossom $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Footed Leggings - Periwinkle Quick view Add to cart
    Merino Footed Leggings - Periwinkle $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Singlet Bodysuit - Mushroom Quick view Add to cart
    Merino Singlet Bodysuit - Mushroom $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
  • Knotted Beanie - Sage Quick view Add to cart
    Knotted Beanie - Sage $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve PJ Set - Lavender Long Sleeve PJ Set - Lavender Quick view Add to cart
    Long Sleeve PJ Set - Lavender From $46.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    Organic Cotton
  • Kimono Bodysuit - Petal Kimono Bodysuit - Petal Quick view Add to cart
    Kimono Bodysuit - Petal $33.00
    Prem
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Long Sleeve Bodysuit - Sage Star Long Sleeve Bodysuit - Sage Star Quick view Add to cart
    Long Sleeve Bodysuit - Sage Star $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Contrast Trim Shorts - Petal Contrast Trim Shorts - Petal Quick view Add to cart
    Contrast Trim Shorts - Petal $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Organic Cotton Bib - Petal Contrast Quick view Add to cart
    Organic Cotton Bib - Petal Contrast $13.00
    Organic Cotton
  • Sold out Organic Cotton Swaddle Wrap - Sage Contrast Organic Cotton Swaddle Wrap - Sage Contrast Quick view Sold out
    Organic Cotton Swaddle Wrap - Sage Contrast $37.00
    Organic Cotton
  • Booties - Marigold Quick view Add to cart
    Booties - Marigold $10.00
    Organic Cotton
  • Booties - Sky Quick view Add to cart
    Booties - Sky $10.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Prem Bundler Sleep Sack Nightgown - Prem Quick view Add to cart
    Bundler Sleep Sack Nightgown - Prem $35.00
    NB
    0-3 months
    Organic Cotton
  • Knotted Beanie - Fingerprint Friends Quick view Add to cart
    Knotted Beanie - Fingerprint Friends $15.00
    NB
    0-3 months
    Organic Cotton
  • Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
    Sweatshirt Blanket - River $55.00
    Organic Cotton
  • Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
    Sweatshirt Blanket - Oat $55.00
    Organic Cotton
  • Sweatshirt Blanket - Chubby Bear Sweatshirt Blanket - Chubby Bear Quick view Add to cart
    Sweatshirt Blanket - Chubby Bear $55.00
    Organic Cotton
  • Short Sleeve Bodysuit - River Short Sleeve Bodysuit - River Quick view Add to cart
    Short Sleeve Bodysuit - River $27.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Sage Contrast Singlet Bodysuit - Sage Contrast Quick view Add to cart
    Singlet Bodysuit - Sage Contrast $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Singlet Bodysuit - Marigold Star Singlet Bodysuit - Marigold Star Quick view Add to cart
    Singlet Bodysuit - Marigold Star $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Knotted Beanie - Lavender Quick view Add to cart
    Knotted Beanie - Lavender $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Booties - Denim Quick view Add to cart
    Booties - Denim $10.00
    Organic Cotton
  • Contrast Trim Shorts - Oat Contrast Trim Shorts - Oat Quick view Add to cart
    Contrast Trim Shorts - Oat $29.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Contrast Trim Singlet - Marigold Contrast Trim Singlet - Marigold Quick view Add to cart
    Contrast Trim Singlet - Marigold $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Contrast Trim Singlet - Oat Contrast Trim Singlet - Oat Quick view Add to cart
    Contrast Trim Singlet - Oat $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Merino Footed Leggings - Sage Merino Footed Leggings - Sage Quick view Add to cart
    Merino Footed Leggings - Sage $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Long Sleeve Bodysuit - Walnut Star Long Sleeve Bodysuit - Walnut Star Quick view Add to cart
    Long Sleeve Bodysuit - Walnut Star $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Cot Top Sheet Cot Top Sheet Quick view Add to cart
    +3 colors
    Cot Top Sheet $69.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Cream Bundler Sleep Sack Nightgown - Cream Quick view Add to cart
    Bundler Sleep Sack Nightgown - Cream $35.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Contrast Trim Singlet - Petal Contrast Trim Singlet - Petal Quick view Add to cart
    Contrast Trim Singlet - Petal $27.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Sage Star Organic Cotton Swaddle Wrap - Sage Star Quick view Add to cart
    Organic Cotton Swaddle Wrap - Sage Star $37.00
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Sky Contrast Organic Cotton Swaddle Wrap - Sky Contrast Quick view Add to cart
    Organic Cotton Swaddle Wrap - Sky Contrast $37.00
    Organic Cotton
  • Organic Cotton Short Sleeve Bodysuit - Kererū Organic Cotton Short Sleeve Bodysuit - Kererū Quick view Add to cart
    Organic Cotton Short Sleeve Bodysuit - Kererū $35.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Singlet Bodysuit - Walnut Star Singlet Bodysuit - Walnut Star Quick view Add to cart
    Singlet Bodysuit - Walnut Star $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Organic Cotton Bib - Sky Contrast Quick view Add to cart
    Organic Cotton Bib - Sky Contrast $13.00
    Organic Cotton
  • Merino Footed Leggings - Plum Merino Footed Leggings - Plum Quick view Add to cart
    Merino Footed Leggings - Plum $50.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Bodysuit - Plum Stripe Merino Bodysuit - Plum Stripe Quick view Add to cart
    Merino Bodysuit - Plum Stripe $61.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +2
    100% Merino
241-288 of 393 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.