The Sassy Pants Swim Nappies are an environmentally friendly alternative to disposable swimming nappies. Use them as togs or as a nappy under their swimsuit. Designed to conta…

Don't be stuck without a handy wet bag for your wet or dirty items when you are out and about. This bag is made from waterproof fabric that will prevent any damp or wet items from…

The Miracle Blanket® makes it easy to get the perfect swaddle every time, even in the dark! Your baby will sleep better, longer and will be less fussy since he/she will finally…

The Nestling Nappy Caddy will be your new best friend! Save yourself the time of trying to find things you need for nappy changes. Have everything you need altogether in one handy …

The orginal Hushh was voted Best Sleep Aid in New Zealand and the Hushh+ adds a lot of amazing additional features.   The Hushh+ offers fantastic battery life, a gentle dimmab…

Your Nod Sound Machine comes with some impressive features - 20 sound options (wow!) including - white noise (bright fan noise, deep fan noise, bright white noise, white noise an…

Our splat mats have you covered! They’re made to protect your floors and tables from mealtime spills and playtime messes. Not just for underneath highchairs. Use it on floors…

The ALL NEW GoBe Lunchbox is designed for maximum snack-tastic fun! The unique design, complete with carrying handle, bento compartment, and Snack Spinner combo, keeps th…

A fun way to encourage independence and a healthy relationship with food, and most importantly... have FUN! The GoBe Snack Spinner has grown!!! A size for our big kids!   Find…

Getting your baby into healthy sleeping habits/routine can be a challenge, especially with change of seasons, being away from home and simply when it's still light outside! The Pur…

The Nestling Stainless Steel Bento Box is a definite must have for school lunches!   This beautiful Bento Box makes healthy lunches quick and easy. The separate compartme…

From nursery decor to play, to party, these are a nice natural way to brighten up your spaces. Made from 100% natural fibres, Proudly made in New Zealand.   Specification…

From nursery decor to play, to party, these are a nice natural way to brighten up your spaces. Made from 100% natural fibres, Proudly made in New Zealand.   Specification…

Add a touch of adventure to your nursery with a sweet decorative Moon. creating whimsical spaces for imaginations to run free.  Attach to wall with a small 3m hook, there is a…

Add a touch of adventure to your nursery with a sweet decorative hot air balloon. creating whimsical spaces for imaginations to run free. Attach to wall with a small 3M hook, there…

From Play to Party, this is bound to keep your little one entertained long after the fairy bread is all gone!  Made from 100% natural fibres, Proudly made in New Zealand. &nbs…

Neutral and practical, our Paci Strap ® is a must have to help with losing the paci/dummy/dodo/ whatever cute name you little one has for it. Easy to clip to toy…

The ideal gift for any occasion. Whether it be baby shower, birthday, Christmas or just a welcome to the world present, they'll adore this loveable bunny. These Jellycats bash…

Beautiful single Muslin Wraps from Little Unicorn featuring on trend designs, are great for swaddling, nursing, cuddling, and more. Recommended for swaddling infants 0-3 months to …

Gentle & generous, Cedar is a nurturing & deeply compassionate companion Each Tiny Ted comes with a little personality card & in a matching gift box 50% …

Sweet, kind & caring, Butterscotch is a wonderfully warm companion Each Tiny Ted comes with a little personality card & in a matching gift box 50% Merino  |&…

With a curious mind & intrepid outlook, Seafoam is a truly avid adventurer Each Ted comes with a little personality swing tag, in a matching gift box & wrapped in Dear…

What is your big dream? Will you be a singer, a runner, an artist, a scientist, an activist—or something else? Explore all this and more in this beautifully illustrated guide…

This effortless hybrid baby carrier from Boba is an ideal choice for all parents looking for a simple and convenient carrier for babies from birth to 12 months (7-35 lb or 3.2-16 k…

Peeping loveable eyes and adorable smiles, these darling little ice-creams in three fresh flavours will melt your heart.  Multi-textured and perfect for little hands to grab, …

Jellycat Bashful Lion Mini has all the features of his larger friend in a compact, and even cuter size for smaller jungle adventures.  Mini Lion has gorgeous honey coloured su…

This quirky and super-cute plushie Carrot character is the perfect size for little hands to grip.  His playful carrot hair will tickle and bounce around, bringing fun and humo…

The ideal gift for any occasion. Whether it be baby shower, birthday, Christmas or just a welcome to the world present, they'll adore this loveable bunny. These Jellycats bash…

David Bowie was a star man from the very beginning. From excelling in dance and music at school, to starting his very first band, David always broke the mould. As an adult, he bec…

Designed by the amazing team at Purflo to help your baby sleep comfortably through the warmer nights! Your little one can snooze away in this light weight sleeping bag designed for…