[{"id":308787216538,"handle":"all","title":"All","updated_at":"2025-11-12T01:14:23+13:00","body_html":"","published_at":"2024-05-24T11:38:13+12:00","sort_order":"best-selling","template_suffix":"all-products","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"global"},{"id":311939694746,"handle":"all-excluding-outlet","updated_at":"2025-11-12T01:14:23+13:00","published_at":"2024-07-16T14:28:01+12:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Excluding OUTLET","body_html":""},{"id":308266172570,"handle":"gift","title":"Gift","updated_at":"2025-11-11T01:14:20+13:00","body_html":"\u003cp\u003eWe make baby gifting easy by providing a wide range of thoughtful gifts for mum and newborn baby, no matter what your budget. You’ll find the perfect baby gift here!\u003c\/p\u003e\u003cp\u003eExplore all of Babu’s favourite gift products including organic and merino essentials, thoughtfully collated sets, and our entire natural skincare line made in NZ. Whether it’s a baby shower, a birthday or any special time of year, gifting with Babu is easy.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eGive the gift of choice with a \u003c\/span\u003e\u003ca href=\"%%GLOBAL_ShopPathSSL%%\/giftcertificates.php\"\u003e\u003cspan style=\"color: #0000ff;\"\u003e\u003cspan style=\"color: #0000ff;\"\u003eGift Certificate\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #000000;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-05-15T08:07:09+12:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Gift"}],"published_scope":"global"},{"id":317352870042,"handle":"labour-day-sale","title":"Labour Day Sale","updated_at":"2025-11-12T01:14:23+13:00","body_html":"","published_at":"2024-10-22T12:53:15+13:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"WKND20"}],"published_scope":"global"},{"id":308267483290,"handle":"play","title":"Play","updated_at":"2025-11-11T01:14:20+13:00","body_html":"","published_at":"2024-05-15T08:07:43+12:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Play"}],"published_scope":"global"}]
["Baby gifts under $50","Books","exclude","Gift","Play","WKND20"]
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