Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

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  • Knotted Beanie - Denim Quick view Add to cart
    Knotted Beanie - Denim $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Rose Long Sleeve Bodysuit - Rose Quick view Add to cart
    Long Sleeve Bodysuit - Rose $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Marigold Long Sleeve Bodysuit - Marigold Quick view Add to cart
    Long Sleeve Bodysuit - Marigold $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Booties - Lavender Quick view Add to cart
    Booties - Lavender $10.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Sky Bundler Sleep Sack Nightgown - Sky Quick view Add to cart
    Bundler Sleep Sack Nightgown - Sky $35.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Merino Bundler Nightgown - Sage Stripe Merino Bundler Nightgown - Sage Stripe Quick view Add to cart
    Merino Bundler Nightgown - Sage Stripe $65.00
    Prem
    NB
    0-3 months
    100% Merino
  • Short Sleeve Bodysuit - Sage Contrast Short Sleeve Bodysuit - Sage Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Sage Contrast $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Knotted Beanie - Walnut Star Quick view Add to cart
    Knotted Beanie - Walnut Star $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • First Signs - Everyday Words First Signs - Everyday Words Quick view Add to cart
    First Signs - Everyday Words $24.90
  • Muslin Charlotte Dress Long Sleeve - Mixed Berry Muslin Charlotte Dress Long Sleeve - Mixed Berry Quick view Add to cart
    Muslin Charlotte Dress Long Sleeve - Mixed Berry $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Sweatshirt Blanket - Olive Sweatshirt Blanket - Olive Quick view Add to cart
    Sweatshirt Blanket - Olive $55.00
    Organic Cotton
  • Merino Singlet - Rose Merino Singlet - Rose Quick view Add to cart
    Merino Singlet - Rose $55.00
    1 yr
    2 yr
    3 yr
    4 yr
    +4
    100% Merino
  • Merino Bundler Nightgown - Mushroom Quick view Add to cart
    Merino Bundler Nightgown - Mushroom $65.00
    Prem
    NB
    0-3 months
    100% Merino
  • Knotted Beanie - Charcoal Quick view Add to cart
    Knotted Beanie - Charcoal $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - River Quick view Add to cart
    Knotted Beanie - River $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Marigold Contrast Long Sleeve Bodysuit - Marigold Contrast Quick view Add to cart
    Long Sleeve Bodysuit - Marigold Contrast $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Long Sleeve Bodysuit - Marigold Star Long Sleeve Bodysuit - Marigold Star Quick view Add to cart
    Long Sleeve Bodysuit - Marigold Star $31.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Short Sleeve Bodysuit - Sky Contrast Short Sleeve Bodysuit - Sky Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Sky Contrast $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Organic Cotton Short Sleeve Bodysuit - Pīwakawaka Organic Cotton Short Sleeve Bodysuit - Pīwakawaka Quick view Add to cart
    Organic Cotton Short Sleeve Bodysuit - Pīwakawaka $35.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Short Sleeve Bodysuit - Rose Short Sleeve Bodysuit - Rose Quick view Add to cart
    Short Sleeve Bodysuit - Rose $27.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Short Sleeve Bodysuit - Petal Contrast Short Sleeve Bodysuit - Petal Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Petal Contrast $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Kiwi Surfers Quick view Add to cart
    Kiwi Surfers $24.90
  • Long Sleeve Bodysuit - Lavender Long Sleeve Bodysuit - Lavender Quick view Add to cart
    Long Sleeve Bodysuit - Lavender $31.00
    Prem
    NB
    0-3 months
    3-6 months
    +2
    Organic Cotton
  • Booties - Charcoal Quick view Add to cart
    Booties - Charcoal $10.00
    Organic Cotton
  • Bundler Sleep Sack Nightgown - Oat Bundler Sleep Sack Nightgown - Oat Quick view Add to cart
    Bundler Sleep Sack Nightgown - Oat $35.00
    Prem
    NB
    0-3 months
    Organic Cotton
  • Sweatpants - Sage Star Sweatpants - Sage Star Quick view Add to cart
    Sweatpants - Sage Star $39.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Sweatshirt - Sage Star Sweatshirt - Sage Star Quick view Add to cart
    Sweatshirt - Sage Star $49.00
    6-12 months
    1 yr
    2 yr
    3 yr
    +2
    Organic Cotton
  • Bundler Sleep Sack Nightgown Bundler Sleep Sack Nightgown Quick view Add to cart
    Bundler Sleep Sack Nightgown $37.00
    Organic Cotton
  • Merino Swaddle Wrap - Sage Merino Swaddle Wrap - Sage Quick view Add to cart
    Merino Swaddle Wrap - Sage $75.00
    100% Merino
  • Sweatshirt Blanket - Mocha Sweatshirt Blanket - Mocha Quick view Add to cart
    Sweatshirt Blanket - Mocha $55.00
    Organic Cotton
  • Singlet Bodysuit - Petal Contrast Singlet Bodysuit - Petal Contrast Quick view Add to cart
    Singlet Bodysuit - Petal Contrast $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Baby car seat cover with NZ native bird pattern on a white background Organic Cotton Capsule Cover - Pīwakawaka Quick view Add to cart
    Organic Cotton Capsule Cover - Pīwakawaka $55.00
    Organic Cotton
  • Merino Singlet Bodysuit - Plum Merino Singlet Bodysuit - Plum Quick view Add to cart
    Merino Singlet Bodysuit - Plum $55.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +3
    100% Merino
  • Knotted Beanie - Marigold Quick view Add to cart
    Knotted Beanie - Marigold $15.00
    Prem
    NB
    0-3 months
    3-6 months
    +1
    Organic Cotton
  • Knotted Beanie - Ditsy Floral Quick view Add to cart
    Knotted Beanie - Ditsy Floral $15.00
    NB
    0-3 months
    Organic Cotton
  • Merino Swaddle Wrap - Cream Quick view Add to cart
    Merino Swaddle Wrap - Cream $75.00
    100% Merino
  • Merino Beanie - Blossom Quick view Add to cart
    Merino Beanie - Blossom $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Singlet Bodysuit - Sky Contrast Singlet Bodysuit - Sky Contrast Quick view Add to cart
    Singlet Bodysuit - Sky Contrast $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Singlet - Plum Merino Singlet - Plum Quick view Add to cart
    Merino Singlet - Plum $55.00
    2 yr
    3 yr
    4 yr
    5 yr
    +2
    100% Merino
  • Knotted Beanie - Sage Star Quick view Add to cart
    Knotted Beanie - Sage Star $15.00
    NB
    0-3 months
    Organic Cotton
  • Organic Cotton Singlet Bodysuit - Pīwakawaka Organic Cotton Singlet Bodysuit - Pīwakawaka Quick view Add to cart
    Organic Cotton Singlet Bodysuit - Pīwakawaka $35.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Single Top Sheet Single Top Sheet Quick view Add to cart
    +5 colors
    Single Top Sheet $90.00
    Organic Cotton
  • Merino Beanie - Denim Stripe Quick view Add to cart
    Merino Beanie - Denim Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Denim Quick view Add to cart
    Merino Beanie - Denim $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Blossom Stripe Quick view Add to cart
    Merino Beanie - Blossom Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Sage Quick view Add to cart
    Merino Beanie - Sage $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Walnut Stripe Quick view Add to cart
    Merino Beanie - Walnut Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Sweatshirt Blanket - Marigold Sweatshirt Blanket - Marigold Quick view Add to cart
    Sweatshirt Blanket - Marigold $55.00
    Organic Cotton
289-336 of 393 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.