Black Friday Sale 2025

20% Off All Summer Muslin

Shop Organic Cotton Muslin
Muslin Evelyn Bodysuit Muslin Evelyn Bodysuit Quick view Add to cart
Muslin Evelyn Bodysuit $65.00
0-3 months
3-6 months
6-12 months
1 yr
+1
Organic Cotton
Muslin Evelyn Top Muslin Evelyn Top Quick view Add to cart
Muslin Evelyn Top $65.00
6-12 months
1 yr
2 yr
3 yr
+4
Organic Cotton
Muslin Evelyn Bloomers Muslin Evelyn Bloomers Quick view Add to cart
Muslin Evelyn Bloomers $39.00
0-3 months
3-6 months
6-12 months
1 yr
Organic Cotton
Muslin Evelyn Shorts Muslin Evelyn Shorts Quick view Add to cart
Muslin Evelyn Shorts $45.00
3-6 months
6-12 months
1 yr
2 yr
+3
Organic Cotton
Muslin Charlotte Dress Sleeveless Muslin Charlotte Dress Sleeveless Quick view Add to cart
Muslin Charlotte Dress Sleeveless $63.00
0-3 months
3-6 months
6-12 months
1 yr
+4
Organic Cotton
Muslin Charlotte Dress Short Sleeve - Oat Muslin Charlotte Dress Short Sleeve - Oat Quick view Add to cart
Muslin Charlotte Dress Short Sleeve - Oat $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Charlotte Dress Long Sleeve - Matcha Muslin Charlotte Dress Long Sleeve - Matcha Quick view Add to cart
Muslin Charlotte Dress Long Sleeve - Matcha $65.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Mia Dress Muslin Mia Dress Quick view Add to cart
Muslin Mia Dress $55.00
0-3 months
3-6 months
6-12 months
1yr
+4
Organic Cotton
Muslin Frankie Grandpa Shirt Muslin Frankie Grandpa Shirt Quick view Add to cart
Muslin Frankie Grandpa Shirt $39.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Sold out Muslin Frankie Wide Leg Pants Muslin Frankie Wide Leg Pants Quick view Sold out
Muslin Frankie Wide Leg Pants $46.00
3-6 months
6-12 months
1yr
2yr
+3
Organic Cotton
Muslin Frankie Romper Muslin Frankie Romper Quick view Add to cart
Muslin Frankie Romper $53.00
0-3 months
3-6 months
6-12 months
1YR
Organic Cotton
Muslin Frankie Overalls - Matcha Muslin Frankie Overalls - Matcha Quick view Add to cart
Muslin Frankie Overalls - Matcha $55.00
6-12 months
1YR
2YR
3YR
+2
Organic Cotton

20% Off All Organic Sweatshirting

Shop Cotton Sweatshirting
Sweatshirt - River Sweatshirt - River Quick view Add to cart
Sweatshirt - River $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - River Sweatpants - River Quick view Add to cart
Sweatpants - River $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - River Sweatshirt Onesie - River Quick view Add to cart
Sweatshirt Onesie - River $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - River Sweatshirt Blanket - River Quick view Add to cart
Sweatshirt Blanket - River $55.00
Organic Cotton
Sweatshirt - Oat Sweatshirt - Oat Quick view Add to cart
Sweatshirt - Oat $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Oat Sweatpants - Oat Quick view Add to cart
Sweatpants - Oat $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt Onesie - Oat Sweatshirt Onesie - Oat Quick view Add to cart
Sweatshirt Onesie - Oat $48.00
0-3 months
3-6 months
6-12 months
Organic Cotton
Sweatshirt Blanket - Oat Sweatshirt Blanket - Oat Quick view Add to cart
Sweatshirt Blanket - Oat $55.00
Organic Cotton
Sweatshirt - Olive Star Sweatshirt - Olive Star Quick view Add to cart
Sweatshirt - Olive Star $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Star Sweatpants - Olive Star Quick view Add to cart
Sweatpants - Olive Star $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatshirt - Olive Sweatshirt - Olive Quick view Add to cart
Sweatshirt - Olive $49.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton
Sweatpants - Olive Sweatpants - Olive Quick view Add to cart
Sweatpants - Olive $39.00
6-12 months
1 yr
2 yr
3 yr
+2
Organic Cotton

CODE: BLKFRIDAY

20% OFF STOREWIDE

*Excludes Sunscreens and Outlet items. Regular returns and exchanges policy applies.

Filter 0 Clear all
  • Short Sleeve Bodysuit - Marigold Contrast Short Sleeve Bodysuit - Marigold Contrast Quick view Add to cart
    Short Sleeve Bodysuit - Marigold Contrast $27.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Merino Sleeping Bag - Plum Merino Sleeping Bag - Plum Quick view Add to cart
    Merino Sleeping Bag - Plum From $145.00
    0-6 months
    3-24 months
    2-4 yr
    100% Merino
  • Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat Quick view Add to cart
    Muslin Wash Cloths (3 Pack) - Moss, Sage & Oat $23.00
  • Muslin Charlotte Dress Short Sleeve - Mixed Berry Muslin Charlotte Dress Short Sleeve - Mixed Berry Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve - Mixed Berry $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Merino Beanie to keep babies temperature regulated Quick view Add to cart
    Merino Beanie - Plum $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Organic Cotton Capsule Cover - Kererū Organic Cotton Capsule Cover - Kererū Quick view Add to cart
    Organic Cotton Capsule Cover - Kererū $55.00
    Organic Cotton
  • Organic Cotton Short Sleeve Onesie - Kererū Organic Cotton Short Sleeve Onesie - Kererū Quick view Add to cart
    Organic Cotton Short Sleeve Onesie - Kererū $43.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Organic Cotton Knotted Beanie - Kererū Quick view Add to cart
    Organic Cotton Knotted Beanie - Kererū $17.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Organic Cotton Swaddle Wrap - Cream Organic Cotton Swaddle Wrap - Cream Quick view Add to cart
    Organic Cotton Swaddle Wrap - Cream $37.00
    Organic Cotton
  • Footed Leggings - Moss Footed Leggings - Moss Quick view Add to cart
    Footed Leggings - Moss $25.00
    NB
    0-3 months
    3-6 months
    Organic Cotton
  • Muslin Charlotte Dress Long Sleeve - Vanilla Muslin Charlotte Dress Long Sleeve - Vanilla Quick view Add to cart
    Muslin Charlotte Dress Long Sleeve - Vanilla $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Merino Swaddle Wrap - Blossom Stripe Merino Swaddle Wrap - Blossom Stripe Quick view Add to cart
    Merino Swaddle Wrap - Blossom Stripe $75.00
    100% Merino
  • Newborn to 3 month mittens for babies Quick view Add to cart
    Merino Mittens - Periwinkle $25.00
    100% Merino
  • Merino Beanie - Periwinkle Quick view Add to cart
    Merino Beanie - Periwinkle $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Walnut Quick view Add to cart
    Merino Beanie - Walnut $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Wild About Footy Wild About Footy Quick view Add to cart
    Wild About Footy $24.90
  • Knotted Beanie - Marigold Star Quick view Add to cart
    Knotted Beanie - Marigold Star $15.00
    NB
    0-3 months
    Organic Cotton
  • First Signs - Animals First Signs - Animals Quick view Add to cart
    First Signs - Animals $24.90
  • Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat Quick view Add to cart
    Muslin Wash Cloths (3 Pack) - Marigold, Mocha & Oat $23.00
  • Sold out Cedric the Donkey Cedric the Donkey Quick view Sold out
    Cedric the Donkey $62.00
  • Organic Cotton Short Sleeve Onesie - Pōhutukawa Quick view Add to cart
    Organic Cotton Short Sleeve Onesie - Pōhutukawa $43.00
    NB
    0-3 months
    3-6 months
    6-12 months
    Organic Cotton
  • Babu Merino Mittens for New Baby Quick view Add to cart
    Merino Mittens - Sage $25.00
    100% Merino
  • Blossom Pink Baby Mittens Quick view Add to cart
    Merino Mittens - Blossom $25.00
    100% Merino
  • Newborn Baby Mittens - prevent scratching babies face Quick view Add to cart
    Merino Mittens - Walnut $25.00
    100% Merino
  • Merino Beanie - Sage Stripe Quick view Add to cart
    Merino Beanie - Sage Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Singlet Bodysuit - Marigold Contrast Singlet Bodysuit - Marigold Contrast Quick view Add to cart
    Singlet Bodysuit - Marigold Contrast $26.00
    NB
    0-3 months
    3-6 months
    6-12 months
    +1
    Organic Cotton
  • Merino Terry Mittens - Cream Merino Terry Mittens - Cream Quick view Add to cart
    Merino Terry Mittens - Cream $30.00
    80% Merino
  • Merino Terry Mittens - Oatmeal Merino Terry Mittens - Oatmeal Quick view Add to cart
    Merino Terry Mittens - Oatmeal $30.00
    80% Merino
  • Merino Swaddle Wrap - Periwinkle Merino Swaddle Wrap - Periwinkle Quick view Add to cart
    Merino Swaddle Wrap - Periwinkle $75.00
    100% Merino
  • Muslin Charlotte Dress Short Sleeve - Matcha Muslin Charlotte Dress Short Sleeve - Matcha Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve - Matcha $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Muslin Charlotte Dress Short Sleeve - Vanilla Muslin Charlotte Dress Short Sleeve - Vanilla Quick view Add to cart
    Muslin Charlotte Dress Short Sleeve - Vanilla $65.00
    0-3 months
    3-6 months
    6-12 months
    1yr
    +4
    Organic Cotton
  • Muslin Frankie Overalls - Oat Muslin Frankie Overalls - Oat Quick view Add to cart
    Muslin Frankie Overalls - Oat $55.00
    6-12 months
    1YR
    2YR
    3YR
    +2
    Organic Cotton
  • Merino Swaddle Wrap - Denim Stripe Merino Swaddle Wrap - Denim Stripe Quick view Add to cart
    Merino Swaddle Wrap - Denim Stripe $75.00
    100% Merino
  • Newborn Merino Mittens Quick view Add to cart
    Merino Mittens - Plum $25.00
    100% Merino
  • A pair of Denim Navy Merino wool mittens for babies with wrist cuff. Quick view Add to cart
    Merino Mittens - Denim $25.00
    100% Merino
  • Purple striped merino beanie suitable for babies and children Quick view Add to cart
    Merino Beanie - Plum Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Beanie - Periwinkle Stripe Quick view Add to cart
    Merino Beanie - Periwinkle Stripe $29.00
    NB
    0-3 months
    3-6 months
    6-12 months
    100% Merino
  • Merino Swaddle Wrap - Plum Merino Swaddle Wrap - Plum Quick view Add to cart
    Merino Swaddle Wrap - Plum $75.00
    100% Merino
  • Merino Swaddle Wrap - Blossom Merino Swaddle Wrap - Blossom Quick view Add to cart
    Merino Swaddle Wrap - Blossom $75.00
    100% Merino
  • Merino Swaddle Wrap - Walnut Stripe Merino Swaddle Wrap - Walnut Stripe Quick view Add to cart
    Merino Swaddle Wrap - Walnut Stripe $75.00
    100% Merino
  • Baby Gift Box - Organic Cotton Neutrals (Small) Quick view Add to cart
    Baby Gift Box - Organic Cotton Neutrals (Small) $75.00
    NB
    0-3 Months
    3-6 Months
  • Welcome Home Newborn Layette Set - Petal Welcome Home Newborn Layette Set - Petal Quick view Add to cart
    Welcome Home Newborn Layette Set - Petal $99.00
    Organic Cotton
  • Welcome Home 0-3mth Layette Set - Petal Welcome Home 0-3mth Layette Set - Petal Quick view Add to cart
    Welcome Home 0-3mth Layette Set - Petal $99.00
    Organic Cotton
  • Merino Terry Mittens - River Merino Terry Mittens - River Quick view Add to cart
    Merino Terry Mittens - River $30.00
    80% Merino
  • Merino Terry Mittens - Mulberry Merino Terry Mittens - Mulberry Quick view Add to cart
    Merino Terry Mittens - Mulberry $30.00
    80% Merino
  • Milo the Bear Milo the Bear Quick view Add to cart
    Milo the Bear $60.00
  • Gilbert the Dog Gilbert the Dog Quick view Add to cart
    Gilbert the Dog $62.00
  • Muslin Frankie Overalls - Vanilla Muslin Frankie Overalls - Vanilla Quick view Add to cart
    Muslin Frankie Overalls - Vanilla $55.00
    6-12 months
    1YR
    2YR
    3YR
    +2
    Organic Cotton
337-384 of 393 products

Babu Black Friday Sale 2025

Get 20% off almost everything storewide between Monday 24th November 9am NZT and Monday 1st December 9pm NZT. Discount applies at checkout with code 'BLKFRIDAY' and cannot be applied to sunscreens, outlet sale items, gift cards, or gift wrap. Free shipping on orders throughout New Zealand over $150. Please allow delays of up to 7 working days over the Black Friday period, express shipping and click and collect will be unavailable during this time. Regular returns and exchanges policy applies to Black Friday Sale items.