[{"id":308787216538,"handle":"all","title":"All","updated_at":"2025-08-23T23:13:21+12:00","body_html":"","published_at":"2024-05-24T11:38:13+12:00","sort_order":"manual","template_suffix":"all-products","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"global"},{"id":308266041498,"handle":"baby-clothes-and-sleepwear","title":"Clothing","updated_at":"2025-08-23T23:13:21+12:00","body_html":"\u003cp style=\"text-align: left;\"\u003eDiscover our collection of everyday basics, designed to simplify parenting with clothes that are made to be lived in. Featuring a mix of organic cotton and extrafine merino, our pieces are perfect for busy kids from preemies to children.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOur cotton baby clothing feels amazing and stands the test of time, incredibly soft and thick enough for everyday use. Our merino wool clothing is silky soft against your little one’s skin, keeps their temperature regulated, and is safe for premature babies too.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eWe’ve got all your essential clothes covered: bodysuits, onesies, beanies, PJs and hoodies for babies, toddlers, and children. 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Our fleece offers the look of cotton sweat-shirting with all the added benefits of a Merino Wool garment such as temperature regulation, moisture-wicking, and odour removal. The fleecy, fluffy interior is made from brushed Merino fibres and the exterior is a silky soft feel.\u003c\/p\u003e","published_at":"2024-05-15T08:07:41+12:00","sort_order":"manual","template_suffix":"merino","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Merino Fleece"}],"published_scope":"global"},{"id":308270235802,"handle":"merino-wool","title":"Merino Wool","updated_at":"2025-08-23T23:13:21+12:00","body_html":"\u003cp style=\"text-align: left;\"\u003eMerino from the loom, to your Littles.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCrafted from pure, superfine merino wool, our garments are designed to keep your baby cosy, safe, and snug all year round. With a softness that rivals no other, our single jersey fabric ensures your baby's comfort while being gentle on delicate skin.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOur merino wool is hypoallergenic, moisture-wicking, and thermoregulating, making it perfect for even premature babies. Plus, as a sustainable and biodegradable material, you can feel good about your choice.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eExperience the natural wonders of merino wool and give your baby the care and comfort they deserve. \u003c\/p\u003e","published_at":"2024-05-15T08:09:11+12:00","sort_order":"manual","template_suffix":"merino","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Merino Wool"}],"published_scope":"global","image":{"created_at":"2024-06-25T13:36:48+12:00","alt":null,"width":1000,"height":1000,"src":"\/\/babu.co.nz\/cdn\/shop\/collections\/babu26955.jpg?v=1719279705"}},{"id":308268335258,"handle":"outerwear","title":"Outerwear","updated_at":"2025-08-23T23:13:21+12:00","body_html":"","published_at":"2024-05-15T08:08:15+12:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Outerwear"}],"published_scope":"global"},{"id":308267090074,"handle":"outlet","title":"Outlet","updated_at":"2025-08-23T23:13:21+12:00","body_html":"\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003e\u003cstrong\u003eWelcome to the Babu Outlet Sale Page!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003eAll items here are archived stock at their final sale price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003eThis means \u003cstrong\u003eno discount codes \u003c\/strong\u003emay be applied on outlet items.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003e\u003cstrong\u003eReturns\/ Exchanges:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003eYou may exchange sizes\/colours if available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #606060;\"\u003eReturns are not available for change of mind so please choose carefully\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #d1d1d1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-05-15T08:07:35+12:00","sort_order":"manual","template_suffix":"outlet","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Outlet"}],"published_scope":"global"},{"id":308266270874,"handle":"sale","title":"Sale","updated_at":"2025-08-23T23:13:21+12:00","body_html":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eLooking for discounts?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eShop our Sale page and take advantage of huge savings while stocks last. Buy our quality baby clothes, bedding and more at discounted prices. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePlease choose carefully as items bought on sale can not be refunded. They can be exchanged if product is available or returned for a store credit.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDon't forget if you subscribe to our mailing list you'll receive a 15% OFF coupon code for even further savings. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e(*only one coupon code can be redeemed at any one time \u0026amp; code cannot be used on \u003ca href=\"%%GLOBAL_ShopPathSSL%%\/outlet\/\"\u003eOUTLET \u003c\/a\u003eitems)\u003c\/p\u003e","published_at":"2024-05-15T08:07:12+12:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Outlet"}],"published_scope":"global"},{"id":331401003162,"handle":"stock-take-sale","updated_at":"2025-08-23T23:13:21+12:00","published_at":"2025-03-11T11:27:50+13:00","sort_order":"manual","template_suffix":"stock-take-sale","published_scope":"global","title":"Stocktake Sale","body_html":"\u003cp\u003eUp to 70% off select colours and styles. Get your Babu favourites, priced to clear.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":308268761242,"handle":"tops","title":"Tops","updated_at":"2025-08-23T23:13:21+12:00","body_html":"","published_at":"2024-05-15T08:08:24+12:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Tops"}],"published_scope":"global"}]
["Back to school","Birthday Sale","Clothing","exclude","Kids (4-10 yr)","Merino","Merino Fleece","Merino Wool","Outerwear","Outlet","Shop by Fabric","Shop by Size","Shop by Style","Toddler (1 to 3 yr)","Tops","winter-sale","WKND20"]
Your currently selected location is the New Zealand and your order will be billed in NZD. The delivery methods, conditions of sale and delivery points will be updated when you change the country.
With the timeless look of a cotton sweatshirt, our Fleece Merino Crew Neck has all the fantastic natural benefits of merino wool.
Designed with flat seams to prevent irritation, and YKK snap domes on the shoulder on smaller sizes make it easy to pull on over baby’s head without discomfort.
Finished with a buttery soft stretch rib to keep the sweatshirt secure, and the cold out.
Our merino fleece is a unique fabric that we first developed in 2015 and have been improving on each year.
Our merino fleece looks and feels like soft sweatshirting on the outside, and has a beautiful brushed and fluffy finish on the inside. Consisting of 83% merino wool, and 17% elastane, our fleece is a Woolmark certified wool rich blend. The elastane has been an improvement we’ve made to the fabric over recent years, to provide a comfortable stretch. Enjoy all of the incredible natural benefits that our lush merino wool has to offer, with the timeless look of sweatshirting, all while being machine washable and easy to care for. With superior softness, breathability, temperature regulation, moisture and odour control, merino is the perfect choice for little adventurers.
Naturally Pure
Woolmark and OEKO-TEX approved
All of our merino meets the strict Woolmark standards of exacting quality, traceability and eco-friendly production. It also meets the OEKO-TEX 100 Standard, designed to ensure textile products are free from harmful substances.
Super soft Merino
Naturally good for everyday comfort
Soft, warm and kind on the skin. Never itchy, our superfine merino wool fabric keeps kids comfy all year round. It’s hypoallergenic, wicks away moisture and regulates their temperature. And it’s durable, making it perfect for everyday basics.
Extra Fine
19.5 micron fibres for incredible softness
Not all merino is created equal. The wool fibres in our all-natural merino fabrics are categorised as Extra Fine, with a diameter of 18.5 microns or less in our Basics range and 19.5 microns or less in our heavier weight outerwear.
Easy Care
Conveniently machine washable
Our Woolmark certified merino is approved for machine washing, meeting their strict performance standards for fibre content, colour fastness to light and liquid, durability, and laundry testing.
Practical Basics
Clothing made for busy days
Parenting small children has enough complications. We look for ways to make our clothing practical, durable and easy for kids with features like double ended zips, reinforced domes, or built-in mittens.
This garment is Woolmark rich blend certified
The Woolmark logo means this garment has passed strict performance tests for fibre content, colour fastness, durability, and wash care. It guarantees high-quality merino that’s 100% natural, renewable, and biodegradable — with a fully traceable supply chain.
This garment is OEKO-TEX certified
The OEKO-TEX 100 Standard is a comprehensive set of criteria designed to ensure that textile products are free from harmful substances. It covers every stage of production, from raw materials to finished garments, and sets limits on the use of chemicals that could potentially pose risks to human health.
I wish this jumper came in adult sizes as well. It is so lush, soft and warm. I also wish there were larger sizes available so I could get some more for my girl as it's so nice.
A
Anonymous
Love how warm and cozy this jumper is.
M
Morgan
Very happy
Never bought from the brand before. Shipped and arrived quite quickly. Becausyidul colour and feels lovely. Great quality. Would recommend and buy again.
S
Sally Hennah
Beautiful quality Merino sweatshirt
I am delighted with the sweatshirt. It’s a great shape and decent length, so my Grandson’s middle stays warm too. Not too thick or thin. A good weight for most of the year round. The domes on the shoulder are a great idea for making it easy to put on and take off - happy baby. The colour is rich and the whole product is beautiful quality, with double stitching for durability. I bought one size up and when you roll the sleeves over the cuffs look great and stay in place. It washed really well in the machine on a wool setting using wool wash. No shrinkage.
H
Hels
Really nice
Nice and thick, sizing is a little on the smaller side though so might want to size up. The arms are quite long but I just took up the sleeves
